Search Engine Marketing (SEM) Best Practices
Webbiquity
FEBRUARY 7, 2010
Here are some best practices to optimize your results from SEM campaigns: 1. and superlatives (“best, “leader, etc.). The top three ads displayed get the highest click-through rates (CTR), but are also the most expensive positions. The bottom two ads (positions 7 and get the second-highest CTR.
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