Customer Experience Matrix

APRIL 25, 2013

Certainly systems for Customer Data Integration (CDI) have been around for decades: these include specialized products like Harte-Hanks Trillium and SAS DataFlux , CDI features within general data management suites like Informatica and Pentaho , and integration within cloud-based business intelligence products like GoodData and Birst.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

FEBRUARY 28, 2007

Customers were assigned to groups based on the year of their first order (Start Year), the product purchased in that order and the promotion source. For each transaction, I had available the marketing cost, revenue (positive or negative, since refunds were included in the data), product cost (cost of goods plus fulfillment).

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

FEBRUARY 4, 2010

For example, “manual onsite cross-selling promotions and product recommendations” has a higher deployment rate (63%) than “manual onsite personalized content and recommendations” (49%). It's the best I could do. But a simpler explanation is that personalized recommendations are just technically harder.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

JANUARY 9, 2007

But even a brand based on something more conventional, such as product quality, could still personalize its treatments to express product quality in ways that are relevant to different customers. Sometimes a company will be selling its products directly, but often it will not.

Companies 120

Companies Brand Identity Branding Cross-Selling 120

Customer Experience Matrix

NOVEMBER 9, 2006

Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. Web analytics vendors will face the same dynamic.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

MARCH 23, 2011

Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. But that has more to do with pricing and sales models than the products themselves. Vendors selling to larger companies have also been stressing education.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

FEBRUARY 2, 2010

This attitude leads to highly structured, finely segmented campaigns and carefully-plotted, rules-driven interaction flows which make the best possible use of whatever data is actually available. But presenting multiple choices is quite different from trying to guess in advance which one is best.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 30, 2021

But the situation facing potential entrants is daunting: the leading independent CDP vendors now have mature products, big customer bases, high brand recognition, and lots of funding. But the more promising path in most cases will be to offer specialized products that can be the best in a particular niche. I don’t think so.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Customer Experience Matrix

MAY 27, 2014

Here are some quick sketches of products you may want to explore in more detail. • 4-Tell offers low-cost, easily-installed product recommendations for online retailers. I’ve seen more interesting systems recently than I have time to review in depth. The story here is a combination of accessibility and sophisticated features.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

DECEMBER 2, 2015

But while it’s easy for conventional predictive models to find the “next best action” in a particular situation, it’s much harder to find the best sequence of actions. This is why you can find dozens of automated products to personalize Web sites but none to automate multi-step campaign design.

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

MAY 20, 2011

To choose wisely, the hero must understand the type of product he needs. The Journey Our band of travelers now faces a series of challenges, escaping from traps, crossing rivers, and beating off attacks by wild animals. It’s a cliché but how else can I sell this to Disney? In other words, they’re checking references.

Marketing Automation Services 120

Marketing Automation Services Training Marketing Automation Enterprise Management 120

Customer Experience Matrix

MARCH 8, 2007

So far the posts in this series have described how to identify and rank opportunities for business improvements in acquisition, renewal and cross sell orders. That’s easy enough for acquisition and cross sell orders, since both are being ranked by return on (marketing) investment. So there’s no direct way to mix the two.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

NOVEMBER 28, 2012

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Supporting multiple channels and potentially storing names and addresses puts [x+1] Hub into direct competition with other real-time decision management products.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

JANUARY 17, 2009

The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. The best practices are organized around those steps. Best practices here involve the types of data, and, in particular, expanding beyond traditional sources. But I digress.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

DECEMBER 14, 2006

When I raised the question yesterday of how to apply customer-centric principles in a product-centric company, you may have thought I was being cute and already had an answer. The best I can give is some thoughts that seem promising. Since most companies are driven by sales, it makes sense that product-based organizations is dominant.

Lead Ranking 120

Lead Ranking Work Management Cross-Selling Marketing Management 120

Customer Experience Matrix

NOVEMBER 6, 2007

I can’t tell if this is its own compiled list or the sum of the lists it sells on behalf of its clients, although I’m guessing the former. Completing the circle, Datran also offers event-triggered programs to its conventional email clients, for retention, cross sales and loyalty building.

Paid Search Agency 120

Paid Search Agency Ads Ad Exchange Media 120

Customer Experience Matrix

JANUARY 16, 2007

For example, a small but important shift in product mix might not have much impact on the over-all numbers.) To the extent that the input components map to specific experience types (prospecting, initial purchase, product use, service, etc.), This sort of model is a reasonable place to start but doesn’t get you very far. simple, full.

Lead Ranking 120

Lead Ranking Lead Scoring Allocation Enterprise Management 120