The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. Statistics have shown that the platform isn’t just a good choice for B2B marketers – it’s undoubtedly the best. Lead Gen Forms is among the most popular advertising products on LinkedIn.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

SendX

NOVEMBER 10, 2021

We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Table of Contents. Source: Milled.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Table of Contents. Source: Milled.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. Statistics have shown that the platform isn’t just a good choice for B2B marketers – it’s undoubtedly the best. Lead Gen Forms is among the most popular advertising products on LinkedIn.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SendX

AUGUST 2, 2021

We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

OutboundView

SEPTEMBER 15, 2020

According to Gartner , only 28% of sales leaders say their account managers regularly meet cross-sell and account growth goals. It’s easier to sell to someone who knows you versus someone who doesn’t. Cross-sells and upsells will be easier to make, and competitors won’t find it as easy to steal away your accounts.

Linkedin 36

Linkedin Cross-Selling Enterprise Management Work Management 36

Meerkat Marketing

DECEMBER 28, 2023

It requires individuals equipped with expertise, creativity, and empathy to utilize to its full potential.” – Kyle Turk , CEO, Meerkat Marketing The challenge with AI: We’re already beginning to see a rise in low-value generic content across websites and LinkedIn.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Anything that influences how your best customers make buying decisions. But what if there was a better way?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

InsightSquared

NOVEMBER 14, 2017

Earlier this year we teamed up with LinkedIn to highlight the basic characteristics of professionals in three critical operations roles — sales, marketing and business operations. Also, a microscopic percentage of ops pros have earned a professional certification, or, if they did, display the credential on their LinkedIn profiles.

Work Management 149

Work Management Cross-Selling Marketing Management Linkedin 149

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Engagio

DECEMBER 28, 2020

What is your best advice for people to succeed with ABM in 2021? It’s the best counsel and convictions from what I call the “Prophets of Profit.”. So, without further ado, here’s the best advice for your ABM in 2021 …. CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Zoominfo

AUGUST 1, 2023

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Instead of being hyper-focused on numbers, the best sellers think about what value and solutions they can deliver to their customers. Instead of selling just one training session, I have the potential to sell four. Cross-selling looks different. This surfaces needs you can address with upsells (and cross-sells).

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. Instead of working on activities that help close business, they spend time cross-referencing information. Feed Salesforce the best (and freshest) data with ZoomInfo Enrich.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). The best way to leverage your data is to get personalized, relevant, and creative in your messaging. My tips for Sales teams. Get creative! Go beyond the sale.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These shifting behaviors make creative cross-posting critical. These changes directly impact advertisers.

Social Media 89

Social Media Trends Media Cross-Selling 89

Mereo

DECEMBER 13, 2023

“Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.” — Coach John Wooden, UCLA Basketball These famous words work for sports, but how can they apply to revenue targets with Wall Street or your board of directors?

Cross-Selling 74

Cross-Selling Ideal Customer Profiles Trust Marketing Banners 74

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. A best practice is called the “five-by-five” rule. In that case, walk away.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. For example, LinkedIn is a platform for professionals, employees, and companies. You need a cross-channel approach to get maximum exposure. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. You fuel your CRM with powerful deal-making data. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Strategic-IC

FEBRUARY 20, 2024

Moving the business forward meant shifting focus towards best-fit clients. That's where you’ve got to start: Who are your best customers? So, we focus a lot on upsell, cross-sell, all of that,” says Katrine. “We We share on LinkedIn – social selling is a big part of this. Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? Which are best for my industry and for my customers? Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Sana Commerce

SEPTEMBER 15, 2023

Taking the time to define your prospects can help your teams sell that much more effectively. Tip #4: Implement sales enablement tools In one study by LinkedIn , sales teams only spend a quarter of their time selling. A well-defined process ensures that all team members follow the same steps and best practices.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Zoominfo

OCTOBER 20, 2021

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult even in the best of times. Do they work cross-functionally or within a specific function? “I However, if that’s not available, it’s best to be cautious when reaching out to candidates through a work address.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

SalesIntel

FEBRUARY 19, 2024

1: Sales Strategies for Generating New Leads The best way to maintain consistent revenue generation and grow clientele for B2B businesses is to reach untapped audiences. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Goodish Agency

AUGUST 5, 2021

What’s the right offer or message – how can you deliver your message and UVP best? Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences. Cross-channel marketing. Growth Marketing vs. Growth Hacking.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! Check them out.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. That means getting the best possible B2B contact data. If they’re not already aware of your specific offering, they are at least aware of the category.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Hubspot

AUGUST 10, 2020

For example, if you work for a company that sells audio editing software and you have a prospect who does not create audio content and is looking for photo editing support, listening to their needs can disqualify those who are not in need of your offer, freeing you up to engage with customers who are. Willingness to Learn. Product Knowledge.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Engagio

DECEMBER 12, 2019

Let’s look into how someone could automate various real life examples like audience expansion, nurture, and upsell or cross-sell. We all want to grow, and in order to grow you have two options: sell more into your install base or acquire new logos. Start with defining the attributes of your best customers.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Hubspot

APRIL 19, 2021

I then cross-referenced the players I downloaded with the audience application report from Megaphone. After gathering this data, I assessed the best ads for Skill Up. Here's an example: HubSpot's Skill Up podcast presents … “How a Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy”.

Hubspot 78

Hubspot Cross-Selling Cost Per Thousand CPM 78