B2B Marketing Zone

How to Include Webinars in Your Content Plan

The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. Focus: Step-by-step product walkthrough, business scenarios, best practices. Problem is, knowing that webinars are a good tool to have in your marketing arsenal is not enough.

Webinar Metrics

Webinar Metrics Planning Trade Show Cross-Selling

Reinventing Marketing at GE

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. Some of its best-thought-out new offerings were fast becoming commodities.&#. “Innovative marketers use unique marketplace insights to come up with products, services, or solutions based on untested ideas.&#.

Planning

Planning Work Management Marketing Management Paid Search Agency

The Effective Marketer

How to Include Webinars in Your Content Plan

Reinventing Marketing at GE

Webinars

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