Marketing Interactions

OCTOBER 5, 2022

Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. Gaining additional value includes expansion and cross-sell deals that add to the value your customers currently realize today.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

SEPTEMBER 20, 2018

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. This leads to expansion opportunities via cross- and up-sell potential. Develop a Clear Customer Engagement Strategy.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

MARCH 8, 2017

But they also share that there’s a Director of IT who conducts the evaluation of the software you’re selling. The CFO is weighing which line items can be crossed off to fund the project and what the real TCO will be, as well as how long it will take to show a return. Here’s a link to share these real-world scenarios with her.”.

Buyer Personas 48

Buyer Personas Budget Programs B2B Cross-Selling 48