BenchmarkONE

JANUARY 28, 2019

Adobe Creative Cloud is the cornerstone of any creative person’s digital toolkit. If you’ve just purchased your Creative Cloud membership, you may be feeling overwhelmed by the reality of the possibilities. Terry White is a tech reviewer and Adobe Creative Cloud evangelist. Lynda Adobe Creative Cloud Tutorials.

Creativity 77

Creativity Resources Best Practices Bundling 77

Bannersnack

MAY 21, 2020

It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%. Sounds fascinating, doesn’t it? I think we can all agree that visual communication can boost your online advertising.

Creativity 138

Creativity Examples Ads Best Practices 138

Modern B2B

MARCH 5, 2021

The post B2B creative: 6 best practices for social media appeared first on Modern | B2B Marketing Agency.

Social Media 52

Social Media Creativity Practices Media 52

ClearVoice

JULY 16, 2019

For the creative people who are interested in working with you, this can be an exciting and challenging opportunity to showcase their ideas. Do this, not that: Ways to not be an ass during the pitching process with freelance creatives. Any of this is strategy or creative development work and should be compensated.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Marketing Insider Group

JANUARY 8, 2024

Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content. Iterate and Refine: We refine prompts based on the AI’s responses, often iterating for best results. This is where the magic happens – blending AI efficiency with human creativity and insight. Here’s how our process unfolds: 1.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Rain: The Growth Agency

JANUARY 5, 2022

By Jennifer Eenigenburg, VP, Digital Media and Nat Jones, Digital Creative Director Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices, along with the overall rise in digital video usage.

Creativity 52

Creativity Practices Storytelling Best Practices 52

The Point

JULY 13, 2022

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. Click here to view complete infographic at full size.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Moz

DECEMBER 10, 2020

This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. So I have some creative ideas, things that I've seen some people executing on that I think we might be able to leverage for some of our work. So Foodie Moz presents the best cookbooks of 2017.

Creativity 61

Creativity Best Practices Content Communities 61

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Bannersnack

FEBRUARY 18, 2020

I think we can all agree that the font you choose can make or break a project. In previous articles, we’ve talked about cool banner fonts, hand lettering fonts, and modern fonts. Today, I want to dig into another font related topic—script fonts. These types of fonts have an exponential impact on the harmony and […].

Creativity 104

Creativity Banners Best Practices Design 104

MLT Creative

SEPTEMBER 22, 2017

I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make… What I want you to think more about is why and how to add more creativity into your content development. […]. The post B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!

Creativity 57

Creativity B2B Marketing B2B Best Practices 57

Vidyard

APRIL 7, 2015

Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. Then you can back into the creative concepts, production and video marketing.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Plus, marketers can use AI to target the best days and times for the highest engagement. Connect with Sagefrog for expert guidance on the best way to incorporate AI into your business.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.

Paper 311

Paper Thought Leadership Planning Storytelling 311

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Trade Press Services Newsletter

FEBRUARY 1, 2024

Seeking input from others is one of the best ways to garner new insights and fresh perspectives. If you’ve been staring at a blank screen lately, it’s time to get your creative juices flowing again. Sometimes, a little collaboration is all it takes to spark creativity and reinvigorate your marketing imagination.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

SEPTEMBER 7, 2023

Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. Vulnerable acts like admitting mistakes and asking for help can also empower a team and spark greater creativity and productivity. It’s true that these are important for successful marketing.

Lead Ranking 248

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 248

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. Whether you want to improve your leadership and inspire others to do their best work, or you’re ready for a moment of pure reinvention, you’ll appreciate Glazer’s conversations with some of today’s brightest, most heartening influencers. The 21st Century Creative”.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Best practice dictates that CTAs appear in both button and text form within the email, preferably repeated at least 2-3 times (for example, 2 buttons and 1 text link.). and Email on Acid.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Marketing Insider Group

JANUARY 29, 2024

Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT. ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. It’s not just about what you ask, but how you ask it.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Webbiquity

JANUARY 4, 2010

They’re all here in the final best of funny, creative and just plain strange blog posts from the past year. Geek humor at its best. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? A Charlie Brown Ad Agency. He doesn’t, either.&#

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Marketri

JANUARY 29, 2024

It was highly creative, resulting in original campaigns that differentiated companies. But it was difficult to scale, didn’t always align with buyer behavior, and didn’t use tech-enabled techniques to optimize marketing for the best results. Creativity, innovation, and critical thinking will surely nose dive.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Youtube 120

Youtube Optimization Ads Google 120

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Dig deeper: 9 best practices for AI tools in content creation 2. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Martech

JANUARY 25, 2024

AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. AI-driven real-time decisioning to recommend next-best-actions has actually been available from some vendors for a number of years. Creative of One. ActionIQ also outlined elements of CXAI that are on the roadmap.

Marketing AI 100

Marketing AI Copywriting Vendors User-Generated Content 100

Contently

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

MARCH 27, 2024

Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO.

Marketing AI 100

Marketing AI Curation Marketing & Strategy Marketing 100

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success. They need to apply the same levels of creativity they do for TV commercials – if not more.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Engagio

MARCH 19, 2024

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy. Good luck out there. PS – Check out more tools for sales here.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Convince & Convert

FEBRUARY 21, 2024

Companies that best adapt to AI impacts will consider and respond to all of these considerations. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Adapt for your use as needed. Do you have company guidelines for AI use? You know, for work stuff.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. This article combines a few of the top lessons learned along with key best practices, offering a comprehensive guide for those navigating the complexities of product launches.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. The best part of providing a more engaging experience at your trade show booth is its ability to act as an icebreaker to start conversations in a fun and informative setting.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Liveintent

OCTOBER 28, 2020

The fight does not end there though, because even the best seasonal campaign ideas can flop if they aren’t brought to life by the right ad creative. Spice up your ad creatives and stand out within the email environment with these best practices: Use customized messaging. Leverage lookalike modeling. Strong colors.

Display 126

Display Practices Ads Best Practices 126

Liveintent

JULY 6, 2022

Ideal for dynamic creative and retargeting campaigns. Best practices for designing display and native ads. Whichever ad type you decide to use in your advertising campaigns, understanding design best practices can help you maximize the effectiveness of your ads and campaign. Have a similar look and feel to the content around it.

Display 109

Display Ads Advertorials CPC 109

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Create Ad Campaigns: Develop engaging ad creatives that align with your brand and resonate with the target audience. Ad Design Tools: Use graphic design tools like Canva or Adobe Creative Cloud to create visually appealing ad creatives.

Paid Content 83

Paid Content Campaigns Allocation Marketing AI 83