Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. What’s the problem with these metrics?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The business of generating qualified sales leads for our clients — not making anyone coo at our wordsmithing skills, however deep such skills may go. Ah, writing.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Webbiquity

JUNE 6, 2011

Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. He is an attorney, social media best practices strategist and adjunct professor at Rutgers University. Chuck Martin – @chuckmartin1. Glen Gilmore, Esq.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100