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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Since 2007, January 28 is celebrated as Data Privacy Day (also known as Data Protection Day in Europe) to cultivate awareness about safeguarding data and introducing data protection best practices. Create a privacy-experience : Data protection regulations and agreed-upon best practice can help you get closer to your consumers.

Privacy 99
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Email Open Rates Best Practices

SendX

According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

Open Rate 266
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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. What’s the problem with these metrics?

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How to validate your B2B startup idea

Lenny's Newsletter

Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). For most of them, it was either Auth0, Google Firebase, AWS Cognito, or in-house. Art by Natalie Harney. Forty percent (nearly half!) total crap?

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney.

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How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy.

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The business of generating qualified sales leads for our clients — not making anyone coo at our wordsmithing skills, however deep such skills may go. Ah, writing.