The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

JULY 30, 2019

Whether it’s intent data or BANT-qualified cost per lead (CPL) programs, demand gen has become a race to the next short cut. In Defense of Demand Generation in the Age of #ABM Click To Tweet. If only it were that easy. will always be more than a series of one-off tactics.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

The Point

AUGUST 9, 2012

My response: To best answer the question, let’s discuss what lead filters are and how they work. Guess what: if the publisher is unable to charge for some percentage of the leads he/she generates from your content, you will end up paying for them anyway, in the form of a higher Cost Per Lead (CPL).

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

JANUARY 29, 2015

Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. A complementary, and related, technology is programmatic display advertising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

FEBRUARY 11, 2014

What content do you have and what’s the best content to leverage for each inbound marketing campaign? In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors). Where is your content rich and thin versus what’s needed to grow faster?

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Security companies do this all the time with so-called “threat reports.”

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

AUGUST 25, 2022

Most CPL publishers and other lead generation companies won’t even promote live events. These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52