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B2B Memes

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?” Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.”

SEO 100
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Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

What that means, of course, is they have to limit what their staff can think of as “personal” on their personal Twitter accounts. The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. I’d guess because they want to have it both ways.

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Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

A 2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#.

Promotion 100
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Journalists, Content Marketing, and Tough Questions

B2B Memes

Not all journalists can claim that talent, but the best can, and it’s what makes journalism shine. The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do. But are B2B brands ready for tough questions? As I’ve worried before , maybe not.

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Why Aggregation Is Not Distasteful

B2B Memes

Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. You hope for reader reaction as well, of course (why else publish it?) However: be your own best reader. but you don’t need it.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. You hope for reader reaction as well, of course (why else publish it?) However: be your own best reader. but you don’t need it.