Writing for the Web: The Human Algorithm and Zero-Sum SEO
B2B Memes
MAY 31, 2012
In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?” Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.”
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