Podcast Advertising: 5 Experts Reveal Their Secrets
Hubspot
OCTOBER 7, 2019
Organic, not scripted, mentions perform best. Jason Hoch: Chief Content Officer at HowStuffWorks , Hoch revealed what type of ads work best for their brand in an interview with DigiDay. Sam Balter: A podcast marketer at HubSpot, Balter wrote about his podcast advertising learnings in this post. Most ads are sold on a CPM model.
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