Remove best

WebMarketCentral

article thumbnail

More of the Best Website Marketing Tools

WebMarketCentral

Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Note that this tool works much better with IE than with FireFox.

Tools 20
article thumbnail

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20
article thumbnail

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. If you have any experience with this tool, feel free to share it in the comments.

Adwords 20
article thumbnail

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool.

Adwords 20
article thumbnail

How to get a Bigger SEM Budget

WebMarketCentral

But because search is extremely measurable, bad results are front and center: low click-through rates, high cost per click, and worst of all, poor conversion. If you produce a lousy campaign in a medium that's difficult to measure (e.g. TV or print), it may not be apparent. Looking for a new career?

SEM 20
article thumbnail

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis. The quality of the leads tends to improve as more targeted media are used.