InsightSquared

SEPTEMBER 18, 2019

We asked Mike Volpe , former CMO of HubSpot and an angel investor, how he has guided that decision in the past. “I usually associate last touch with more correlation than causation, honestly,” he said. (This blog post from SnapApp has a good overview of all the various methods.). ” First Touch Attribution.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

chiefmartech

AUGUST 17, 2021

Last week, Forbes published the 2021 edition of The Cloud 100 — their “definitive ranking of the best, brightest, most valuable private companies in the cloud.” And for the ones they did recognize, they would regard most of them as startups on the periphery of their world at best.

Marketing Analytics Tools 140

Marketing Analytics Tools Paid Search Agency Peer-to-peer Companies 140

SmartBug Media

JUNE 1, 2022

Gone are the days when customers were only looking for the best price or the most accessible solution in their geographic area. Net Promoter Scores , while not directly correlated to revenue such as churn and LTV, are important indicators of how satisfactory—and successful—your customer experience strategies are. Net Promoter Scores.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

ClearVoice

MARCH 26, 2024

HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data. Watch for anything that may correlate with higher engagement, traffic, or conversions.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Moz

SEPTEMBER 3, 2020

Does one correlate with awards and critics? We've got to see what our correlations are. We collaborated with HubSpot Academy on their free Content Strategy course — check out the video to build a strong foundation of knowledge and equip yourself with actionable tools to get started! Do some have different genre preferences?

Sample 76

Sample Best Practices Content Correlation 76

Sprout Social

AUGUST 17, 2022

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Consider that the best social media monitoring tools work across multiple platforms and encourage growth wherever your team is active. HubSpot’s features aren’t radically different from most tools on our list.

Social Media 125

Social Media Tools Campaigns Media 125

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., Rethink conventions and consider emerging best practices to drive meaningful results while staying ahead of the curve. Get MarTech! In your inbox.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

ANNUITAS

MAY 13, 2021

MAPs are the keystone for successful Demand Process delivery, management and optimization – constantly tracking customer journey, correlating customer interactions, triggering actions, orchestrating multi-channel engagement, and driving core logic around ‘where a customer is’ and ‘what’s the next, best content offer.’.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Hubspot

NOVEMBER 20, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Moreover, you can tell AI about your product, then ask it to directly correlate its features and benefits to your new audience’s needs. Clients aren’t buying like they used to.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Hubspot

MARCH 5, 2018

To successfully do this, we spent the year experimenting with how to best deliver content on all platforms, particularly on Facebook. We had a firm understanding of both target audiences and posted at days and times best suited for them. We succeeded in some risks and failed in others. It was a hefty undertaking.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

illumin

SEPTEMBER 29, 2023

This format works best for ads played during podcasts that are also video recorded. One thing Hubspot urges marketers to consider in the above article is that there is “much less drop-off on a podcast compared to other forms of content, like video.” Does the ad feel like it’s an authentic part of the show?

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Hubspot

MAY 30, 2023

How Generative AI Can Help Teams Sell Faster One of the best ways to think about generative AI is as a productivity tool. Generative AI can analyze historical data and identify correlations that predict how likely a lead is to convert. It can look at large datasets to uncover common objections and best practices, for example.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Navigate the Channel

DECEMBER 1, 2023

These algorithms can identify hidden patterns and correlations that humans might overlook. In many cases, salespeople are left to their own devices, using their best judgment to decide who gets contacted first. It removes the possibility for human error or bias and instead relies on hard data to make its predictions.”

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Some of the best links are earned organically. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Social media traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Hubspot

MAY 12, 2017

Researchers at Loma Linda University found that, in aging adults, watching comedic videos correlated with improved short-term memory. In the middle of a winter afternoon, for example, a long walk might not be the best option. But what are some of the best go-to websites for mood-boosting content? In other words: Funny is good.

Marketing Websites 76

Marketing Websites Best Practices Curation Correlation 76

Tiecas

JANUARY 27, 2024

Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Focus on providing insights, sharing best practices, and offering practical solutions to the audience’s challenges. Look no further.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Metadata

DECEMBER 1, 2021

Take Salesforce for instance, which pioneered the SaaS movement and developed the first, arguably best SaaS CRM solution. Even when you don’t know exactly what you’re doing, you just have to learn from the best and then start. Uncovering these hidden truths from those that did it successfully is the best kind of schooling.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Stevens & Tate

DECEMBER 7, 2020

According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Create CTAs through HubSpot and use action words like “contact us”, “subscribe”, and “download” to get potential clients to click on your CTAs. We wish you the best of luck! Press releases.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Customer Experience Matrix

JUNE 13, 2016

assign stages to opportunities (early, middle, and late) and find correlations between activities, gaps, and outcomes. These correlations will be the basis for recommending the next best action for each account. Those systems could in turn feed other channels such as display advertising.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Seismic

FEBRUARY 8, 2023

For this data to be valuable, leaders need to look beyond operational metrics like average call time and the number of calls in the queue because they don’t exactly correlate to performance. Instead, it’s best to measure metrics that focus on the customer.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Marketing Insider Group

NOVEMBER 9, 2020

Another important aspect of your strategy is keywords and SEO best practices , but that deserves its own section. For us, Hubspot sort of competes with us on content, but not in any way in the real market. Opportunity is a correlation between volume and competition. Keyword Research and SEO Audits.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Vidyard

MARCH 5, 2021

How to Find the Best Video Platform 2.1 Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Moz

OCTOBER 15, 2020

When you have new content, sharing socially, there's a high correlation between social shares and content ranking. So when Google sees people search for "best cars 2019 Toyota," that might appear in the suggest bar, which also helps you to rank if you're ranking for those terms. It's best maybe if I just use a couple of examples here.

SEO 64

SEO API Tips Best Practices 64

Hubspot

APRIL 9, 2018

If you choose an excel sheet, you’ll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. Over time, you’ll see relationships between certain hashtags and your most popular posts, and this can help you decide which hashtags work best for your brand. Narrow Your Hashtags.

Hubspot 101

Hubspot Advertising Funnels Correlation Budget Programs 101

BOP Design

JANUARY 14, 2020

Whether you are starting a new B2B website design project , just launched a new website, or are evaluating your existing website, it’s best to step back and look at the goal of your website. Whichever performance indicators you choose should correlate closely to your website goal. It’s best to choose 4 – 5 KPIs and focus on those.

Marketing Websites 64

Marketing Websites B2B Marketing Automation Services Correlation 64

SmartBug Media

JULY 25, 2023

AI-powered tools can rapidly sift through vast amounts of data, pinpointing trends, patterns, and correlations that might go unnoticed by the human eye. says, "I've tried ChatGPT for email subject lines, Visla for video creation, and AI in HubSpot to help me remove duplicate contacts." This is where AI comes in.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ClearVoice

FEBRUARY 2, 2024

Analytics and performance metrics: The most common challenge B2B marketers have while measuring content performance is integrating/correlating data across multiple platforms (84 percent). But at the end of the day, we all know that content marketing is about giving your customers the best possible experience with your brand.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

DiscoverOrg

JANUARY 29, 2019

It’s one of the best ways to segment,” adds Battey. Reverse-engineer your top 10 best accounts : Pick those who have the largest deal size, who renew every year, and who get the most value from your product or solution. Look for technologies that are common to most or all of these best customers.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Hubspot

JANUARY 9, 2023

Yet, many are uncertain about the best way to predict their profit margins. Better yet, Excel has an impressive set of tools such as Anova, exponential smoothing, and moving averages, as well as several relevant functions like Linest, Correl, Forecast, and Trend. For this, you need to turn ‌sales forecasting into an art form.

Forecasting 56

Forecasting Terms and Conditions Analysis Ad Building 56

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Hubspot

DECEMBER 14, 2017

A meta-analysis of 35 studies that surveyed 4,000 salespeople found almost zero correlation (a statistically insignificant 0.07) between extraversion and sales performance. You don’t have to become a prospect’s best friend to sell to them, but being able to relate to your prospects outside of their business is beneficial.

Correlation 99

Correlation Studies Statistics Hubspot 99