Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

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Writing on the Web

NOVEMBER 23, 2010

CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. Blog this on Blogger.

Twitter 100

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Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. They may not know which is best so your online site has to do some convincing and comparing. Tweet This!

Marketing Websites 100

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Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. In effect, we create our own reality. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Related posts: Content Marketing with Stories: Better than Facts. One door closes and another one opens.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. What do you think?

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Referrals indicate quality content and authority. Review the quality of your content, the value of your offer (see my previous post on assets), learning more about persuasion , and adjusting your call to action. Subscribers.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 13, 2016

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Simply put, the best way to get more likes and followers is to engage your audience. Avoid posting irrelevant content that can lead to spam feeds. A ssets (free). S ocial Media. Posting too much. Don’t become a cliché.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

AUGUST 21, 2014

They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. Create shareable content – Don’t be a bore. Create shareable content – Don’t be a bore. Sometimes saying what you mean is the best route to attracting readers. You can too. The ABC’s of Great Blogging.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

NOVEMBER 28, 2012

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. The very best infographics are attractive as well as useful; boxes and lines everywhere can make things look far too complicated.

Landing Pages 100

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Writing on the Web

SEPTEMBER 6, 2016

Use the body of the email to introduce the newsletter, and include the entire content in a clickable link document or webpage so the email is only 2-3 paragraphs long. Include a subscribe link in the body of your email, and invite your reader to forward it to others with effective feedback/forwarding options. Or put in a side-bar.

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Newsletter Design RSS Template 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Of course, being a winning blogger is more than just creating good content. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Just look at Perez Hilton.

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Traffic Blogger RSS Opinions 100

Writing on the Web

SEPTEMBER 19, 2016

Here are five things you must do to manage your email list effectively: How do you currently manage your contacts? Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. Undoubtedly, you could learn how to write more effectively for the web. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

AUGUST 1, 2012

The email is very effective and can be copied by any small business professional as an outreach offer. I noticed you have a lot of good content relevant to the needs of small businesses on your site, which is in line with our content and focus. Best Regards. Compelling Content: Pushing Readers’ Hot Buttons.

Blogger 100

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Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! When marketers write content, they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

NOVEMBER 22, 2011

If you are writing content designed to persuade and influence, you need to know what makes people tick. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. What are the best ways to market to you, considering your nature?

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Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. Undoubtedly, you could learn how to write more effectively for the web. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MAY 30, 2011

I mention this because it has had a strange effect on my philosophy of life. My best to you. Related posts: Great Blog Content: 4 Writing Pillars. Content Marketing Tips: Seth Godin on Tim Burton. Today I am the only one left of my family, having lost my sister to kidney cancer eleven years ago. Blog this on Blogger.

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Digg Buzz Blogger Google 100

Writing on the Web

OCTOBER 12, 2010

But what does that mean for content marketing? What does it mean to live authentically, to live well, write well, and do your best work? Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JULY 22, 2011

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for other things you write for the web.). Attention is generally done more effectively by negative content. Writing Better Content: An Emotional Pathway. That’s because negative stories wake us up.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JUNE 15, 2010

And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? Best Tip for Using Twitter?

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 8, 2012

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Metric systems should be developed in order to determine the effectiveness of social media in business activity.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 19, 2012

So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? What to Share. Before repinning, test links.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

AUGUST 15, 2012

Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. Yet it’s quite common to find blogs written and published without any hyperlinking in the content at all.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Writing on the Web

FEBRUARY 1, 2012

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. When it comes to effective Web content, it’s no longer enough to post simple text with a graphic. Your Blog as an Interactive Tool.

Opinions 100

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Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Format your content for easy reading.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Format your content for easy reading. Attractive Content: Speak to the brains. Analyze it

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100