Marketing Insider Group

JULY 3, 2023

Unsurprisingly, therefore, the search engine behemoth is one of the best places to discover current trending topics. Best of all, the tool is free. Buzzsumo Buzzsumo is a top content marketing tool for any martech stack. One of its best features is the ability to find current trending topics from social media.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Terkel Marketing

MAY 19, 2023

What Are the Best Alternatives to HubSpot? Looking for a HubSpot alternative? We’ve gathered insights from marketing professionals and business leaders to help you find the perfect CRM solution. From Zendesk Sell to EngageBay, explore these eight top alternatives recommended by experts in the field.

Hubspot 40

Hubspot Best Practices Marketo CRM 40

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. Source: HubSpot. 9 Customer Retention Strategies That Use Content Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. But what are the best apps in the market for this purpose?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

JUNE 3, 2021

Is content marketing worth it? However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Monetary Content Marketing ROI Reports in HubSpot. Contact Creation by Content Type.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? The best way to do this is to produce highly focused content that caters to a small segment of your audience.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Terkel Marketing

DECEMBER 17, 2022

What are the best content marketing newsletters? From Marketing Brew to “TL;DR Marketing, here are the 11 answers to the question, “What is the best content marketing newsletter to subscribe to?” The post What are the best content marketing newsletters?

Newsletter 40

Newsletter Content Marketing Best Practices Content 40

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

NOVEMBER 15, 2021

By definition, scarcity marketing intentionally messages the limited availability or accessibility of a particular product. Hubspot recently surveyed 300 general consumers to see how they felt about products in limited supply. How to create demand using content marketing. Emphasize limited availability. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SmartBug Media

SEPTEMBER 1, 2021

Before digging into the marvel of the mobile drag-and-drop editor, it’s worth taking a look at HubSpot’s general content management system (CMS) drag-and-drop capabilities. The drag-and-drop editor lets content marketers adjust modules and edit content on their own—without a need for coding or web development skills.

Hubspot 98

Hubspot CMS Development Mobile Marketing Webinar Metrics 98

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. What are the examples of Outbound marketing?

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

Hubspot 111

Hubspot Features Planning Landing Pages 111

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

APRIL 3, 2023

Delivering the right content to the right person at the right time may seem like a daunting task at first glance. One of the best things about inbound marketing is that you can offer content to potential buyers before they even raise their hands. Blogs are the bread and butter of awareness content.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To accommodate marketers’ need to have more control over the process, the listing layout provides users with less static layout options. Listen to Marketers and Their Editing Needs.

Hubspot 97

Hubspot Tips Banners Lock-In 97

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? A/B testing tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? It really is built for SaaS marketers. What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. But the way to do it right, and what works best, is constantly evolving. Several content marketing areas expect significant growth and change in 2023. KO Marketing ) 80% of marketers intend to increase their ABM budget.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SmartBug Media

MARCH 4, 2020

Wondering how to use UTM parameters to push your marketing campaigns forward? Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Generally, it’s best practice to set HubSpot emails to utm_source = hs_email and hs_automation for your workflow emails.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

APRIL 1, 2020

On the hunt for the best website-building software to develop your online presence? Best Website-Building Software. WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. HubSpot CMS. percent of all the websites on the internet. WordPress Pricing.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? Social media content 3.43 So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

DECEMBER 4, 2020

HubSpot makes it easy to get started with account-based marketing (ABM), but as with any other marketing effort, you need to know how to measure performance and understand what follow-up actions to take based on the data you’re seeing in order to make the most of your campaign. Finding ABM Success Using HubSpot Reports.

Account Based Marketing 75

Account Based Marketing Sales Management ABM Hubspot 75

SmartBug Media

JUNE 12, 2020

There are many marketing automation softwares that can help execute ABM campaigns, and HubSpot has released its own set of tools for companies that use Marketing Hub Professional and Sales Hub Professional. You’re looking to engage the best-fit leads in the hopes that they’ll turn into customers. Why Take an ABM Approach?

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

SmartBug Media

JUNE 14, 2021

With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. Seasonality or downtime.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98