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Customer Experience Matrix
MAY 18, 2007
The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.
Customer Experience Matrix
JULY 11, 2011
The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. Is the marketing automation bubble about to burst?
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Customer Experience Matrix
NOVEMBER 19, 2008
My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices.
Webbiquity
JANUARY 27, 2011
However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. However, as your company grows, your marketing activities might need to scale as well. Marketing Automation Software Guide decided to answer this question.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. reputation (what’s known about your company, its image and brand?) But they’re just that: tools. Share this on FriendFeed.
Customer Experience Matrix
DECEMBER 13, 2011
It's also a partial solution at best, since no one thinks marketing can be fully automated. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. This is a much less common strategy, in part because it's technically demanding and expensive to execute.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Choose whichever sounds best. Every company has a specific set of needs that are addressed by a specific set of features. The main result of the conversations so far has been to clarify the items related to lead routing.
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