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Book Review: eMarketing Strategies for the Complex Sale

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Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. reputation (what’s known about your company, its image and brand?) But they’re just that: tools. Share this on del.icio.us.

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Is Salesforce.com a Player in Marketing Automation Software?

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However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. However, as your company grows, your marketing activities might need to scale as well. Marketing Automation Software Guide decided to answer this question.