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Gold Calling vs. Cold Calling

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I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think. Cold calling is about quantity, not quality.

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Good Reads for B2B Sales - Cold Calling Revisited

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Social media helps sellers develop a professional persona on a number of ubiquitous communications platforms and disseminate information about their company’s products and services. Cold Call, revisited: Best practices for getting in the door. He lists 12 solid tactics for reenergizing the cold calling process.'

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'Gold Calling' Is Alive and Well

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One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy. This brings me to “Gold Calling.”

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PowerViews with Joanne Black: No Such Thing As “Warm Calling”

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Cold calling has long been a staple of sales, but knowing just a little bit about a prospect is actually not much better. There is no such thing as “warm calling,” says my latest guest on PowerViews, Joanne Black. You’re either cold or you’re hot—lukewarm doesn’t cut it. The best part? Nothing comes close to that.

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Insights on Outbound Conference in Atlanta

ViewPoint

One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. No one defaults to prospecting.”. How could we fix it? It’s a lifestyle.”.

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Are outbound and cold calling really dead? In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.". Is outbound and cold calling really dead?

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Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

Why Cold Calling Still Works. Cold calling, contacting someone you don’t already to know, is one of the most effective ways to make a business connection because it’s so direct and personal. Cold Call Timing. Research has shown that the best time to contact a prospect is between 8:00 and 9:00 a.m.

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