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Biznology

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Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

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3 predictions for online marketing in 2016

Biznology

A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever. All the best keyword strings have already been taken. It’s amazing stuff. And, guess what? And the free ones? Until now, advertising has been a real challenge: aren’t we all over-spending?

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Interview with paid search expert Andrew Goodman

Biznology

Widespread adoption of tablets is something these companies had best hope for, given that more advertising can show up easily in larger screen formats. Second, increased safety in click fraud detection and the machine learning in content and display networks.