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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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20 Examples of Best Email Marketing Campaigns

SendX

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. But it's hard to find emails when you are looking for them!

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future? To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. 8: Three Crucial Classes of Marketing Analytics Tools.

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The 4 Foundations of Best-in-Class Digital Experience Programs

Aberdeen

Data and insights for this article stem from Aberdeen’s research report entitled, “ Four Pillars for a Best-in-Class Digital Experience Program in 2023 (and Beyond) , ” written by Vice President & Principal Analyst Omer Minkara. phone, chat, email, text messaging).

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. American Express Business Class. DivvyHQ Blog. Microsoft “Stories”.

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Marketing Productivity: Where Are You Wasting Time?

Zoominfo

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

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Best-in-Class Financial Management for Crisis Mode and Beyond

Allocadia

Everyone is focused on saving money, improving productivity, and most importantly, mitigating risk. In good times, you want a best-in-class solution; in the midst of a crisis, the situation demands it. . But what are the features that differentiate best-in-class from the rest of the pack?