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The Dangerous Allure of World-Class Marketing

The Point

I presented recently to a client’s partner network on the topic of marketing analytics, and felt compelled to moderate the ambition of attendees by advising them that, for most B2B organizations, consistently and accurately tracking marketing-attributed revenue and ROI is difficult, and complex, and something few achieve.

Class 243
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Building a Best-in-Class Martech Stack to Revolutionize Your GTM Strategy

6sense

Learn what worked for Gladys Alegre-Kimura, Head of Marketing Operations, and the Aruba revenue team on their journey to building a best-in-class martech stack and revenue engine. Presentation Slides: ? ?. The post Building a Best-in-Class Martech Stack to Revolutionize Your GTM Strategy appeared first on 6sense.

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The 22 Best Virtual Event Platforms

Webbiquity

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking.

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20 Examples of Best Email Marketing Campaigns

SendX

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. They are aware that here the person teaching the class will get more attention than the topic itself.

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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54
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Building a World-Class Contact Database

SendGrid

Learn from our 2019 SIGNAL presenters the 3 steps you should follow to build a successful email contact database. The post Building a World-Class Contact Database appeared first on SendGrid.

Class 87
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Skyword and TrackMaven Combine Best-in-Class Analytics and Best-in-Class Content Marketing

Content Standard

While we could identify key learnings from their own efforts to build best practices, we could not identify the most successful practices employed across their entire industry. Creating those quality experiences in every medium across channels creates enormous complexity and presents new challenges. A Content-Centric Marketing Mindset.

Class 62