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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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The Dangerous Allure of World-Class Marketing

The Point

Trust me: not all marketing campaigns perform at the level showcased on LinkedIn. B2B marketing is now so technology-driven in part due to the fact that marketers are looking for that technical short-cut, that one investment that can suddenly vault their marketing to a world-class standard. Photo by Alexander Milo on Unsplash.

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10 Best Ways to Use LinkedIn for Sales Prospecting

SalesIntel

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

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What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

Discover why you should learn how to be an effective content marketer and how to get a leg up on your competition with a content marketing course that best suits your needs. Which Content Marketing Course for Beginners Is Best for Me? Content Marketing Foundations by LinkedIn Learning. per month. It offers a 7-day trial.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. American Express Business Class. DivvyHQ Blog. Need more ideas and inspiration?

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20 Examples of Best Email Marketing Campaigns

SendX

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn.

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How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.