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Earned-media micro-influencer marketing master class

Biznology

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at  Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is. One of the students had written a children’s book, and the entire class broke into six teams in order to brainstorm influencer ideas. My goal?

Class 60

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

Google 123

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Google. Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. google. ReadWriteWeb. RWW Network.

Class 77

Why Your Presentations Are Putting People to Sleep

Hubspot

We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Garr Reynolds, author of best-seller Presentation Zen , coined the term ''slideument'' to describe what happens when you try to merge a written document and a slide.

Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. Ironically, I had applied to work for Google's webspam team in 2010. You win, Google.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. Over more than two years, I figured it out … and then polished and refined this approach into a battle-tested presentation. So I have this problem. You’re the leader.

Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

But when I asked a handful of my most Excel-savvy colleagues where they picked up their Excel knowledge, they all told me things like, "I mostly learned from colleagues and friends" or "When I have a specific question, I ask someone or search on Google.". Where to Learn Excel: The 10 Best Online Resources. 1) Microsoft's Excel Training Center. Fair enough. Price: Free. Price: Free.

The 12 Best Social Media Conferences to Attend in 2013

WindMill Networking

It’s the beginning of a new year, and as our thirst for social media education and learning best practices from other businesses is only on the increase, there’s no better time to start planning to attend the best social media conferences that 2013 has plans to offer us than now. Source: Google Trends. Which social media conference will you attend in 2013? Thanks!

You’re doing a terrible job with search and social

Biznology

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. This is a lot of money: a world class writer/editor is just one cost.

Does creating content make you dumb?

grow - Practical Marketing Solutions

occasionally create videos, Slideshare presentations, and webinars. I am constantly updating material for college classes and speeches. have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). That is huge — the time equivalent of attending three college classes.

Class 102

Build your brand (for free)

Biznology

Hold a Class (for free). And, I can do presentations on anything I like, really — well, anything I am known for doing professionally. refresh, customize, rebrand, and reskin them depending on for whom and to whom I am presenting. So many people (like me) only attend conferences if they’ve been invited to present, teach, or speak. also have search locked down.

Build 84

The Medium.com is the message

Biznology

What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? First, to your followers; then, to your the social media folks you know who are on Medium, then you can become the victim of the ever-present “Recommend” button. Copy and paste?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Stacey Acevero. sacevero. lindaboff.

Five of the All-Time Biggest Blogging Questions Answered

grow - Practical Marketing Solutions

In the old days, you could probably crank that out 10 minutes before class, right? Don’t forget to leverage existing content like videos, presentations and speeches. In addition to some of the tips above, here are five fail-safe ideas when you get struck for a topic: When you don’t know what to write about, google “what should I write about.” Money?

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

” That’s why it is difficult picking out the best blog posts of the year on {grow}. know that even the most dedicated readers miss a lot of posts, so I wanted to present a few posts that stood out, either from the way they caught on, the audience response, or just because they were among my very favorites … Posts that raised a ruckus. Still, this had to be said.

Fill in your entire social media timeline backlog

Biznology

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, you only have a couple-dozen? couple-hundred? Well, how long have you been in business?

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

The more I have thought about this and studied it, the more I think it is right and I am starting to build this idea into some of my classes. Over 600 blog posts have linked back to this one blog post with commentary on the ideas I presented. Social Media Explained  – Released in March, this has already emerged as the best-selling social media book of 2014. Hub content.

Build 99

Google’s Panda update dooms the SEO industry

Fearless Competitor

But as this video by Rand Fishkin points out in How Google’s Panda Update Changed SEO Best Practices forever - with the Panda update – the Google algorithm changed dramatically. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Stacey Acevero. sacevero. lindaboff.

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Google’s latest announcement about mobile search and what it means to you. Google is also looking to “punish” websites that use those annoying full-page pop-up ads. Where do I start? It depends.

New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. New Communication Tech and Work Literacy Presentation. Slideshare.net (beta).

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Waiting for class. Engage: how best to connect? Outreach: how best to pitch? Google Search  is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Always start with Google. Google Analytics tracking code in the SMNR. presently use SDL SM2 (Alterian SM2).

KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" in the July/August issue of The Atlantic. World class gatherings of people in the flesh are huge opportunities rewarded by the human energy that accompanies the electric exchange of knowledge in real space. More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices. best practices.

Inside the Mind of the B2B Buyer – New Paths to Purchase

Fearless Competitor

Great insights presented by Genius and DemandGen Report , in the webinar  Inside the Mind of B2B Buyers: New Paths to Purchase. There’s been lots of discussion about how the B2B buying cycle has changed, but this presentation used actual data — they surveyed B2B buyers. I’m a bit of a data junkie. What kind of content worked best? Love hard facts. Kaput.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. where better to go for the best books on business than the plethora of syllabi from Harvard Business School? My last tip here?

The challenge of authenticity

Biznology

This means learning their information needs and using that data as the basis of what content you should write and how you present it. Every creative writing class ever offered starts with advice about being true to yourself, delving deep into your authentic identity, and writing about what you’re passionate about. It is relatively easy to rank in Google for your brand names.

because you can't beat free marketing training

The Effective Marketer

Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. The 6 Best Slideshare Decks on Content Marketing by B2B Marketing Insider. What types of content are most valuable to my sales prospects?

12 Brilliant Ways To Save Time on Social Media

Act-On

Here are the best techniques we found to spend less time on social media work while still getting stellar results: 1) Get yourself some social media automation software. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account. This doesn’t have to mean you enroll in night classes. An hour?

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Predictive Scoring helps to reveal pipeline gaps by using tens of thousands of internal and external data signals to predict which leads and accounts are the best fit for a particular product, and which of those are currently in market to buy it. About Infer.

Sales 62

23 Outstanding Social PR Guides

Webbiquity

What are the best practices for social PR? Yet, many consider freelance journalists as second-class citizens when they deserve the same treatment as staff writers. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? The 10 best ways to pitch a blogger by ragan.com. Image credit: PRNews.

PR 138

How Do You Do It? – My super secret (shh!) 6 Tips for blogging success

Fearless Competitor

Help us make September the best month ever for this blog. Take a presentation you did, upload it to Slideshare and record an audio track for it. Check out “ The Power of B2B Lead Nurturing.&# for a great example of embedding a presentation in a blog article. Google loves frequently updated blogs.) so it really helps with Search Engine Optimization (SEO).  One man.

HOW TO: Manage Your Online Reputation Using SEO

Fearless Competitor

Set up search alerts for your name ( Google recently made this easier to do from the Google dashboard through a new “Me on the Web” tool ). If you do nothing, the content will still eventually drop from Google’s index — it will just take a bit longer to disappear. Google suggests responding to negative reviews of your business, for instance. So good-bye, JK. Step 3.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Ogilvy is known by many as the “father of [modern] advertising,” and the strategies and thoughts he presents in this book can easily cross over to B2B content marketing. Content Marketing Books. Yes, this is a creative writing book , but hear me out. Work Flowy.

What to expect when you’re expecting #MarTech next month

chiefmartech

This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. So how will this be the biggest and the best MarTech yet? This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. Check out the results of the first study.).

CPM 37

Marketing Edge

Marketing Edge

Subscribe to our podcast « Strong Social Media at Top Two Best Hospitals Talk the language of politics, messages, and social media » Keeping a social network rolling, America’s RV community OK, I’ll admit it, I’m a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. RV.net - the official blog of the open road is a winner, RV Travel.com , and RV There Yet has a great mash up with Google maps and a variety of RV location needs including, campgrounds, RV dumps, and Starbucks, (there will be less of those around).

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

Provide resources: In a world where everything is a Google away, it might seem like providing simple tools like loan calculators is a waste of time. Leverage user-generated content that present articles and blogs with business advice: many twenty-somethings have a dollar, a dream, and no idea what to do with them. Finance. Let’s take a closer look. FINRA. Millennials.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

Customer expectations of experience are set and improved by the best in class in an industry – Google, IKEA, Subway and many others. sources of information to make a purchase decision (Source: Google). And, Stitch-Fix, the woman’s subscription clothes service, presents possibilities by providing custom combinations printed on in-box instructions. 80% of U.S.

8 Online Resources to Sharpen Your Marketing Technology Chops

Synecore

One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ). Here are eight that come to mind. Udacity.

4 Ways to Invest in Your Marketing Career

Modern B2B Marketing

Take a Class. Taking a class doesn’t have to take a huge investment of time – try one of the many high-quality courses you can take online from places like Coursera or Udemy. Want to develop your eye for layout and presentation? So what’s the best way to strengthen your network? What’s going on with Google Analytics? Strengthen Your “Weak Ties”. Ask for Help.