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| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 1, 2010 Hard Data to Justify Your Marketing Automation Investment
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. Here's a bunch. The data is a couple of years old but still valid.
| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Today, however, most reporting pulled from those tools is focused on telling what happened, and not on illuminating the best path forward. predictions.
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