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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. First, they compare Best-in-Class to all other companies, rather than Average performers. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Trends for 2010


Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Consequently, marketing automation will play an increasingly important role in helping marketers meet CEO and board expectations as well as get insight into how best to allocate their budgets. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Steve Woods, CTO, Eloqua ( @stevewoods ).