ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. How to determine the best models?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Ledger Bennett

DECEMBER 18, 2019

Growing the value of individual customers. KPI 1 – Define a flexible, scalable and tested lead generation mechanism. KPI 2 – Build an outstanding, best in class customer experience from onboarding, throughout the customer lifecycle. Increasing the size of your average customer. Customer Excellence.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

SalesIntel

MARCH 22, 2023

The better you know a prospect, the more intimate the value proposition you will give, and the greater the likelihood that it will resonate and result in the move you want to take. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Televerde

JUNE 28, 2021

Partnership with Her Majesty’s Prison Will Provide Jobs, Skills Training, and Marketing Technology Certification to Females in Prison, Leading to Career Opportunities Upon Reentry. The organization works to protect and advance the principles of justice and to deliver a world-class justice system that works for everyone in society.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Planning Marketing Automation Services 48

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”).

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Albacross

JANUARY 17, 2020

Best Sales Tools According to Experts. For 2020 we will continue focusing on getting leads and converting these leads into sales. Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. just stop.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Internal Databases vs. External Databases. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Let me you give you a real-life scenario: A three-person marketing team for a large technology company is struggling to supply inside sales reps with good leads. What''s wrong with this picture?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. A young team that’s starting to learn how to play together.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. The Contributors. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

OutboundView

SEPTEMBER 20, 2018

Use this guide as a starting point for identifying exactly where you should be making sales and marketing “bets” that give you the best opportunity to find new business. Use this guide to shape a 12-18 month strategy that gives your business the best opportunity to find new sales opportunities and grow revenue. When should you hire?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

DealSignal

MAY 16, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You’ll still need a defined process for how marketing and sales will handle each lead.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Vidyard

MARCH 21, 2013

Rather than create a formal press release, Devon, Matt and I have decided to offer some insight into where we spent our seed capital ($1.65MM) and what we plan to do with the Series A dollars in order to continue to provide value to Vidyard’s customers and create valuable solutions for the marketplace. Our commitment?

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. ABOUT OUR GUEST: .

Marketing AI 55

Marketing AI Top of Funnel Work Management Enterprise Management 55

chiefmartech

AUGUST 14, 2017

Based on his new series of Martech Talks , Travis will lead us through a fast-paced, action-packed showcase of some the lesser-known use-cases for martech within your organization. Robert will share the best from his travels visiting R&D labs, startups and innovators around the world. voices in marketing.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Metadata

MARCH 16, 2021

” My name’s Joe Chernov, I lead the marketing team at Pendo. And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Megan Eisenberg had Eloqua handlers with her at all times. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Metadata

FEBRUARY 16, 2021

And I really love the little that I know about what you do and what you value in your personal life. Udi Ledergor: And to make a long story short, we brought in a very talented woman on my team, Sheena Badani, whose job title is leading our category creation. I also love the product. That’s what she does for Gong.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52