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HUBSPOT 6 Marketing Automation Lessons I Learned the Hard Way
| MONDAY, MAY 13, 2013
Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. The best way to solve for attrition is to replenish the funnel with new leads at a higher rate than you''re burning through. Right now the marketing automation industry couldn''t be hotter.
IT'S ALL ABOUT REVENUE Define and Conquer: Tips to Improve Sales and Marketing Alignment
| MONDAY, APRIL 29, 2013
'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs.
IT'S ALL ABOUT REVENUE 3 Ways Interactive Content Can Boost Email Performance
| WEDNESDAY, FEBRUARY 20, 2013
Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate. Measurable, Value-Based Calls to Action : Even the best emails can’t escape the woes of ineffective calls to action.
THE FORWARD OBSERVER Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
| SUNDAY, FEBRUARY 17, 2013
The best example is Robert Crawley, Earl of Grantham who presides over the estate. Conversely, the new world order is best exemplified by Matthew Crawley, Downton Abbey's accidental heir apparent. Content marketing was barely on my radar screen, let alone content marketing best practices. Here's how you can reign supreme.
IT'S ALL ABOUT REVENUE Oracle and Eloqua: Driving the Modern Marketing Era
| MONDAY, FEBRUARY 11, 2013
by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.
IT'S ALL ABOUT REVENUE Email Marketing Benchmarks By Industry [CHART]
| MONDAY, JANUARY 28, 2013
We also tried out an alternate visualization of best in class, average and laggard rates – let us know what you think by leaving a comment. What we found is that Financial Services and LIfe Sciences companies are showing some of the strongest results, especially in the best in class group.
IT'S ALL ABOUT REVENUE Do Email Benchmarks Vary By Region? [CHART]
| MONDAY, DECEMBER 31, 2012
We have listed the Best In Class (88th percentile; or, the mid-point of the top quartile range), Average (50th percentile) and Laggard (12th percentile) for each of the Click Rate, Open Rate, Bounceback Rate and Cumulative Unsubscribes for each region. Do Email Benchmarks Vary By Region?
IT'S ALL ABOUT REVENUE Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
| THURSDAY, DECEMBER 20, 2012
by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. So our customers will get a better Eloqua. per share.
IT'S ALL ABOUT REVENUE 7 Ways Your Sales and Marketing Can Align
| WEDNESDAY, OCTOBER 31, 2012
88% of best performing companies have aligned their sales and marketing teams. In the best-in-class companies identified in the Aberdeen Group’s recent report , sales and marketing managers met at least once a week. by Sylvia Jensen | Tweet this Here’s what we know. How to do it? Ride Together. Measure Together.
IT'S ALL ABOUT REVENUE Who Owns Social Media in the Marketing Team? [CHART]
| SUNDAY, OCTOBER 21, 2012
In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. But in a forced ranking, Product Marketing, PR, the Web Team, Content Marketing, and Customer Marketing headed up the class.
BLUE FOCUS MARKETING 2012 #Nifty50 Top Men in Technology on Twitter
| SUNDAY, SEPTEMBER 16, 2012
The social executive has a responsibility to clearly define a brand’s vision and the best practices for making that vision a reality. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. The future of profit is purpose. ”. Jeffrey L.
IT'S ALL ABOUT REVENUE All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
| TUESDAY, SEPTEMBER 4, 2012
I realize he isn’t a ‘marketer’ but what CEO hasn’t been the best marketer in the company of a hugely successful business? He coerced the director of the Y to let him teach a class that he really had no idea would go. Some play for cash, most just want the bragging rights. Who would be your first pick? Carl Hahn.
IT'S ALL ABOUT REVENUE New Report Shows UK Marketers Need Focus On Building Pipeline
| FRIDAY, JULY 27, 2012
When you consider that 78% of Best-in-Class companies are measuring marketing’s contribution to sales pipeline, you get a sense of the emerging gap in the UK. This leads to another gap between Best-in-Class and UK marketers. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring.
INSIGHTIQ BLOG Eloqua Raises the Bar Once Again
| WEDNESDAY, JUNE 13, 2012
This makes it essential to rally around best practices. Eloqua is a company that, over the years, has continued to distinguish itself with the quality of its platform and as a thought leader in aligning marketing with sales. Eloqua does not divulge names of constituent members.
IT'S ALL ABOUT REVENUE A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
| MONDAY, JUNE 11, 2012
In preparation for the class, I was able to grab a few minutes of Sarah’s time for a quick interview. What’s the best piece of advice you’ve received since officially becoming an entrepreneur? What’s been your most popular class, thus far? Strategy & Leadership and Marketing classes are also in high demand.
IT'S ALL ABOUT REVENUE Do “Green” Companies Grow Faster? [CHART]
| SUNDAY, MAY 27, 2012
higher growth for those companies deemed best in class for social responsibility. Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the Eloqua Benchmark Index. But what impact does a brand’s reputation have on growth?
FEARLESS COMPETITOR Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
| MONDAY, MAY 21, 2012
So Marketo , Eloqua , Act-On , Silverpop , Pardot and the like – it’s first come, first served. Best of all, you have nothing whatsoever to do. Keep in mind we have world-class guests on the show, such as Don Peppers of Peppers and Rogers Group - on speed-dial of CEOs all over the world. Don Peppers.
IT'S ALL ABOUT REVENUE How to Treat Your Customer Like Prospects
| TUESDAY, MAY 15, 2012
Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. Yes, I still watch The Office. Welcome Them with Open Arms.
AVITAGE Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
| WEDNESDAY, MAY 2, 2012
We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).
- B2B Email Benchmarks: Answers Vary Widely
Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.
IT'S ALL ABOUT REVENUE 5 Fundamental Sales Lessons from March Madness History
| FRIDAY, MARCH 16, 2012
Here I take a look at some of the best March Madness milestones and the 5 C’s of championship selling they provide. And the best way to get that confidence is by gathering intelligence. Aberdeen Research’s Peter Ostrow revealed in a webinar that “Best in Class” companies deploying sales intelligence tools saw a 28.4%
VIEWPOINT CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
| TUESDAY, MARCH 6, 2012
According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Moreover, Best-in-Class companies report a 31.6% She also contributed to chapter 10 of Content Rules by Ann Handley and C.C.
IT'S ALL ABOUT REVENUE Infographic: A History of Disruptions in B2B Marketing
| THURSDAY, JANUARY 12, 2012
Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. After all, it’s a tall order.
FEARLESS COMPETITOR How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
| WEDNESDAY, SEPTEMBER 7, 2011
Help us make September the best month ever for this blog. Act-On Software buys MarketBridge; Eloqua files to go public.) Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. 1,085 Posts. Over 63,000 viewers to date.
IT'S ALL ABOUT REVENUE 8 Elements to Successfully Scaling Your Global Social Media Strategy
| WEDNESDAY, SEPTEMBER 7, 2011
We provide employees who want to serve as SMPs with requisite classes, a set of guidelines , and regular communication, like a monthly newsletter. Imagine the best ditch digger without a shovel.) by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Get Organized. Be an Enabler. Build an Infrastructure.
FEARLESS COMPETITOR The Best B2B Marketing Ideas of 2010
| WEDNESDAY, AUGUST 31, 2011
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. The final standings in the best B2B marketing idea of 2010 are: 4. Juan Eloqua by Eloqua (6%). Juan Eloqua. Today’s August 31st – the last day of the 3rd quarter.
FEARLESS COMPETITOR The Economy is Terrible! Or is it?
| TUESDAY, AUGUST 9, 2011
ELOQUA NAMED AS FINALIST IN 2011 AMERICAN BUSINESS AWARDS. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Does this make sense? Stocks Plunge on Fears of Global Turmoil. Investors Cite Slow U.S.
FEARLESS COMPETITOR 3 Reasons why lead nurturing and scoring have NOTHING to do with software
| MONDAY, AUGUST 1, 2011
Want to develop and deploy a world-class lead nurturing and scoring program in your company? Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. right? WRONG! Content marketing is not software.
FEARLESS COMPETITOR 7 Keys to Lead Scoring Success
| WEDNESDAY, JULY 27, 2011
Marketing automation software such as Eloqua, Marketo or Silverpop offer strong capabilities to set up and track your lead scoring programs. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and his company helps businesses design and deploy world-class lead nurturing and scoring programs.
FEARLESS COMPETITOR Partners of Find New Customers
| TUESDAY, JULY 26, 2011
Find New Customers is a Referral partner for Eloqua (new). Find New Customers is a partner with the Eloqua services company, Demandgen (new). Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
FEARLESS COMPETITOR Are B2B Companies Finally “Getting” Content Marketing?
| MONDAY, JULY 25, 2011
few excelled – Hubspot , Marketo , Eloqua , Kinaxis – to name a few. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B demand generation | Content Marketing. But most were lost. Check it out!).
FEARLESS COMPETITOR Find New Customers interviewed on SLMA Radio
| THURSDAY, JULY 21, 2011
great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Enjoy!
FEARLESS COMPETITOR The Simple Guide to Lead Nurturing
| WEDNESDAY, JULY 20, 2011
Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. Find New Customers is considered top experts in B2B lead nurturing and scoring and help companies implement best practices programs. lead generation Management best practices Demand Generation Lead Nurturing Lead Scoring Leadership
FEARLESS COMPETITOR The Simple Guide to Lead Nurturing
| WEDNESDAY, JULY 20, 2011
Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. Find New Customers is considered top experts in B2B lead nurturing and scoring and help companies implement best practices programs. Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices
FEARLESS COMPETITOR Where Leads Come From – Current vs. Best Practices
| THURSDAY, JULY 14, 2011
This is the approach that smart, savvy companies are using today – such as Marketo , Eloqua , Hubspot and the like. Want to learn how to implement a world class lead generation program in your company? B2B Lead Generation | Where Leads Come From. Note that well over 1/2 – 63.3% said quality of leads needs improvement.)
FEARLESS COMPETITOR Why do some companies prosper – despite a terrible economy?
| THURSDAY, JULY 14, 2011
Eloqua. Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery New York Times.
FEARLESS COMPETITOR Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
| WEDNESDAY, JULY 13, 2011
We offer them all our best wishes and congratulations! Joe Payne, CEO, Eloqua Corp. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. BtoB Demand Generation |Top Experts in B2B Magazine. Adam Blitzer, COO, Pardot.
FEARLESS COMPETITOR Developing an Integrated Content Marketing Strategy that Works – Guest Post
| WEDNESDAY, JULY 6, 2011
Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. The Junta42 Community – an ongoing resource for the best content about content marketing on the web. Joe Pulizzi. _.
FEARLESS COMPETITOR B2B Lead Generation | Where Are You Today?
| MONDAY, JUNE 20, 2011
handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. It’s our gift to you.
FEARLESS COMPETITOR Insights from How to Find New Customers
| MONDAY, JUNE 13, 2011
Now I’m looking for the best product and company for my needs. This is where marketing automation products like Marketo and Eloqua come in. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Social Call.
FEARLESS COMPETITOR Who is the Fearless Competitor?
| FRIDAY, JUNE 3, 2011
With 1/2 of salespeople failing to make quota today… Find New Customers helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class lead generation programs. Video interview for Eloqua on Revenue Performance Management.
FEARLESS COMPETITOR The Best B2B Marketing Ideas of 2010 – Q1 Review
| TUESDAY, MAY 31, 2011
B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Juan Eloqua by Eloqua (6%). Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. Kinaxis has a lot of great video content with tons of humor, but this campaign – witty and remarkable, is their very best.
FEARLESS COMPETITOR Buying software is easy. Fixing lead generation is hard.
| FRIDAY, MAY 27, 2011
SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. They asked us for permission to run it.). What do you think?
FEARLESS COMPETITOR Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
| THURSDAY, MAY 26, 2011
Steve Gershik of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Steve Gershik. Thanks Steve. _.
FEARLESS COMPETITOR Buying software is easy. Fixing lead generation is hard.
| WEDNESDAY, MAY 25, 2011
SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new followers on Linkedin.
FEARLESS COMPETITOR Why I unsubscribed to Hubspot
| FRIDAY, MAY 20, 2011
Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Adios Hubspot. Content is fabulous, but nagging was getting to be too much. What do you think?
FEARLESS COMPETITOR The thieves have been vanquished
| WEDNESDAY, MAY 18, 2011
The second best source of traffic to our website is organic search – our Alexa ranking dwarfs theirs. Since thanks go out to our supporters, like Marketo, Eloqua, SiriusDecisions, Junta42, Avitage, MarketingProfs, Communications Strategy Group and a special thank you goes out to Jill Konrath for her faith and support.
FEARLESS COMPETITOR Marketing Automation Venture Funding: Profitable or Profligate?
| WEDNESDAY, MAY 18, 2011
Eloqua and Marketo are the two market leaders that remain independent, and they have raised $41 million and $58 million, respectively. have both raised significant amounts of venture capital, but it doesn’t appear that they have gained the same market momentum as Eloqua or Marketo. Our goal is to share great guest posters. and Unica.
FEARLESS COMPETITOR Do We Need Generally Accepted Marketing Principles? – by Steve Gershick
| TUESDAY, MAY 17, 2011
Steve Gershick of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Steve Gershick. Thanks Steve. _. Are they right?
FEARLESS COMPETITOR Facts about Fearless Competitor
| FRIDAY, MAY 6, 2011
Featured on the Eloqua Blog Tree as one of the top B2B blogs as measured by Compete.com (Fearless Competitor can be found on the bottom left branch, very end, top leaf). We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Why not?
FEARLESS COMPETITOR How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
| WEDNESDAY, MAY 4, 2011
Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. What do you think? Part 2 runs next Wednesday.
B2BBLOGGERS 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
| WEDNESDAY, JANUARY 5, 2011
What do your best customers have in common? Sometimes the best thing to do is part ways. Attend a class. Experimentation Is The New Best Practice 6. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Read a lot.
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? Tags: Best UberVU.
CUSTOMER EXPERIENCE MATRIX Hard Data to Justify Your Marketing Automation Investment
| WEDNESDAY, SEPTEMBER 1, 2010
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Here's a bunch. Statistics include: • 16.5%
B2BBLOGGERS Exclusive Interview Eloqua's Director Of Content @jchernov.
| MONDAY, AUGUST 30, 2010
It wasn’t a best practice research report. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Joe: I joined Eloqua in November – the same week my son was born, incidentally – in a PR and social media role. How is that impacting Eloqua?
B2BBLOGGERS Exclusive Interview With SAP's Director Of Social Media - Michael.
| TUESDAY, AUGUST 24, 2010
Finally, we created a world-class community in the SAP Community Network to enable our customers to network, share best practices and grow as people and professionals. Experimentation Is The New Best Practice 6. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Enjoy the read. Has it achieved your outcomes?
B2BBLOGGERS Peeling Away The Layers
| THURSDAY, AUGUST 5, 2010
Growing up, I was that kid in class that was constantly raising his hand, asking more questions and wanting to understand why. And Lee touched on what I see as the deeper truth (the core) in this statement, “Companies need to figure out what works best for the social channels, media and content that best resonates with their customers.”
LEADSLOTH Marketing Automation Trends for 2010
| TUESDAY, JANUARY 12, 2010
Steve Woods , CTO, Eloqua. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Steve Woods, CTO, Eloqua ( @stevewoods ). predictions. Creation of buyer-centric content.
ANYTHING GOES MARKETING Email Marketing Metrics You Should be Tracking
| SUNDAY, SEPTEMBER 13, 2009
These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. Therefore email opens as an example is not good enough.
B2B LEAD GENERATION BLOG B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
| WEDNESDAY, APRIL 18, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What do you think?
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