24 Account-based Marketing statistics to know in 2023 | ABM 2023
Strategic-IC
APRIL 23, 2023
In fact, one-third of marketers who’ve never used ABM told HubSpot they’re planning to invest in it for the first time this year. A shift towards ABX In an industry full of acronyms, there’s a question mark over whether ABM is truly the best term to encompass all things Account-based. More organizations are recognizing the benefits.
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