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Best practices for multicultural marketing

SmartBrief - Marketing

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. And, you don’t have to wait that long for some age groups.

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5 essential tips to clearly define your ideal target market

Tomorrow People

If you’re not sure of what kind of data you should collect or how it should be organised, the 3Cs framework can help. The data you have gathered will help you determine whether a certain segment exhibits these characteristics. Company data and competitor insights will help you decide if this is the case. Google Analytics.

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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story. The best advice at this point is to follow basic principles of content optimization. Key Takeaways for Publishers.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. This can help you narrow down the potential audience for future advertisements. In short, surveys can help you gather demographic and viewing habits information.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Census Bureau. The post Announcing the 2021 Adobe Experience Maker Awards Finalists appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Better reporting can improve email performance

Martech

Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. In the 2017 Census, for example, 25% spent more than two hours on reporting. And – let’s be honest – it lets you show off your best work, too.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Census Bureau. The post Announcing the 2021 Adobe Experience Maker Awards Finalists appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.