Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Start with a goal in mind.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Optimize Your Layout.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

APRIL 5, 2023

There’s no doubt that, in this case, using an LLM is more effective than summarizing the definition of a 1,000 content marketers. The potential exists for language models to be used to manipulate and exploit people’s data and personal information, such as in this recent case. But does it make a difference?

Marketing AI 341

Marketing AI Lead Ranking Lead Scoring Copyright 341

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. To test what works for you and best integrates into your sales and marketing strategies.

Deliverability 129

Deliverability Ad Frequency Paid Search Agency DemandBase 129

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Everything else has changed dramatically (the not-so-good news). Available resources.

Marketing AI 60

Marketing AI Paid Search Agency Enterprise Management Industry CMS 60

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success.

Startups 101

Startups Marketing AI Best Practices Customer Satisfaction 101

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Dig deeper: 9 ways to improve your content’s UX beyond great writing Consider differences It is important to treat metrics such as site speed as best practices.

Optimization 131

Optimization Analysis Comparison Opt-in 131

MKT1

MARCH 14, 2024

Positional will help you make the right content for your specific audience segment(s). Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. Predictive AI can do things like help direct customers to self-service resources. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases.

Work Management 52

Work Management Features Privacy Purchase 52

Martech

MARCH 20, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. they also will help you avoid potential cultural issues or misunderstandings in terms of translations. It’s best to use an outside design firm when developing your new visual identity. A great example of this is a case study from St.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Martech

FEBRUARY 12, 2024

or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. In some cases, generative AI is used to create assets that better match what people are searching for. Why we care. ACAs explained. Generative AI and ACAs.

Marketing AI 113

Marketing AI Google Generation Landing Pages 113

Salesforce Marketing Cloud

DECEMBER 19, 2023

This June post lays out specific scenarios of how generative AI helps agents solve customer problems faster, more efficiently, and with more empathy, regardless of how customers get in touch. How To Drive Data and AI Success With Salesforce Certifications The best technology in the world isn’t worth much if people don’t use it.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. And the persona will help shape the content geared to these roles.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Salesforce Marketing Cloud

MARCH 19, 2024

Algo adopted a large language model (LLM) to help onboard new CSRs faster. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. That’s where RAG can help.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Salesforce Marketing Cloud

NOVEMBER 6, 2023

” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?”

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Sprout Social

APRIL 16, 2024

The following tips will help you create queries that step up your social listening strategy. The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. Consider how you might use these templates to inspire new listening use cases.

Keywords 95

Keywords Template Analysis Barriers 95

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 135

Social Media ROI Media Cross-Selling 135

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. It helps you to evaluate your steps and learn from others’ mistakes. Here we go!

Case Study 90

Case Study Case Studies Studies Work Management 90

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Salesforce Marketing Cloud

APRIL 10, 2024

Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency. We found that 67% of organizations are now tracking case deflection, typically done through customer self-service or automated processes.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 129

Marketing AI Work Management Marketing Management Examples 129

Seismic

JANUARY 30, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Plus, each persona comes loaded with additional instructions and information to help get you going. Your feedback helps improve my features.

Work Management 111

Work Management Generation Marketing Management CMO 111

Salesforce Marketing Cloud

MARCH 19, 2024

Having a group of people at your back can help you get through the hard days when things are going wrong.” From webinars and tutorials to documentation and best practice guides, these resources are designed to help you and your team get even more value out of Salesforce.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. ” If your last look at SEO blog writing best practices predates the panic of AI, you’re due for quite an update. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Service mindset The best marketers don’t just sell. They help others find solutions. It could be solving a problem, answering a question or helping at the right time.

Email Marketing 92

Email Marketing Effectiveness Work Management Planning 92

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. While testing, I examined different factors like key features and use cases. In a hurry? No worries!

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Automation 105

Automation Personalization Allocation Marketing Management 105

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want.

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130

Engagio

MARCH 19, 2024

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy. Every action tells a story. Good luck out there.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87