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How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 2: Identify a Customer Success Story. Step 3: Format the Case Study.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script | B2B

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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B2B Case Study Best Practices: Real Results & Happy Customers

Rev

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study?

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Two Ways To Make Your Case Studies Stand Out

B2B Marketing Directions

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Many of our best posts don’t come from me. Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. As you can see by our posts, we practice what we preach here as well. It credits that gain to a new audience.

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A Non-Writer’s Guide to Case Studies

nDash

Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Case studies are an excellent way to deliver that proof. What is a Case Study? Marketers include them in content strategies to promote products or services to their target audience.