Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Porch Group Media

JANUARY 30, 2023

Download the Email Marketing Best Practices Guide Ready to boost the success of your email marketing campaigns? Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Webbiquity

APRIL 19, 2022

They’ll recommend you because they honestly believe you are the best business for the job. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. the better your case study will work.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. First, begin with these best practices to get you started. CASE STUDY . CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Marketing Insider Group

SEPTEMBER 10, 2019

Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. As you can see by our posts, we practice what we preach here as well.

Case Study 202

Case Study Case Studies Activities Studies 202

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Identifying the Right Customers for Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies B2B 152

Trade Press Services Newsletter

APRIL 4, 2024

Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Start with a goal in mind. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Make Your Case. Follow these five steps. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

Benchmark Email

FEBRUARY 23, 2023

You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email. Most importantly, they want proof that your product works.

Case Study 52

Case Study Case Studies Studies Best Practices 52

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. However, there are parameters and best practices to follow. Here's a quick guide on how to write a killer case study.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies Customer Surveys 98

Bannersnack

JULY 18, 2022

For this first experiment, we used a 15-second product video on both platforms, and some people pointed out that a product video may not be the best choice for TikTok. We’re also aware that it’s important to have content suited for each platform to reach the best results. appeared first on Creatopy Blog.

Case Study 98

Case Study Case Studies Ads Studies 98

Allocadia

MAY 23, 2023

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We Allocadia ties all this data together, and then funnels it into Tableau for reporting and analysis so the team at Box can see exactly which campaigns have had the best ROI.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

WriteSpark

FEBRUARY 11, 2014

Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. I've led hundreds of case study interviews and have seen which bad habits derail the process and which practices improve it. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

FEBRUARY 11, 2014

Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. I''ve led hundreds of case study interviews and have seen which bad habits derail the process and which practices improve it. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

Marketing Insider Group

SEPTEMBER 10, 2019

Many of our best posts don’t come from me. Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on MIG.

Case Study 146

Case Study Case Studies Activities Studies 146

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

Lake One

OCTOBER 11, 2023

However, even the best of the best still run up against multiple walls if they don’t have the right support. The best way to determine where AI fits is by starting with your company’s most significant issues in attracting new customers and working backward from there.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Ahrefs

NOVEMBER 9, 2022

It’s best known for its straight-to-the-point, … Read more › As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions.

Case Study 114

Case Study Case Studies Studies Television marketing 114

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Genroe

JULY 20, 2020

In this post I’m going to break down the best way to create a scalable B2B lead generation process using LinkedIn. Then I’m going to give you a couple of specific case studies on what can be achieved. The post LinkedIn B2B Lead Generation Best Practices and Case Study appeared first on Genroe.

Case Study 52

Case Study Case Studies Lead Generation Studies 52

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Today, it has more than 50000 golf clubs at all times and aims to provide the best price equipment for every kind of golfer.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. Then, we’ll dive into best practices and enrichment tools that can help you deliver on data potential.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. And how can I implement the best e-commerce marketing strategy? Research extensively in the industry you think your business fits in best. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

SWZD

NOVEMBER 1, 2017

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia.

Case Study 48

Case Study Case Studies Studies Demand Generation 48