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What Is the Google Sandbox Effect? Is it Real?

seo.co

And if it is, what can you do to combat it? Source: Hubspot. For starters, the Sandbox penalty could apply as a way to fight against spam. For example, according to Google’s John Mueller , “it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately.

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LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions

Hubspot

To try to sort it out, I took a look at both LinkedIn and Google''s best practices and recommendations. While LinkedIn didn''t intend users to spam their network with a bunch of duplicate content, some people could still do exactly that. What''s the concern? Or perhaps even LinkedIn''s SEO could suffer as a result.

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What to Do When You Get Dinged by a Google Algorithm Update

Hubspot

Well, before you can recover from an algorithm update, you have to determine why you’ve been penalized. When an algorithm change is made, you’ll often be able to find an explanation from Matt Cutts , Google’s head of web spam. Comment spam. Diagnosing the Update. Google''s Well-Known Updates. 2) Penguin.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. Although link wheels can be categorized as “white hat” blog networks, they’re still technically blog networks. Link wheels can be a legitimate, strategic, long-term strategy.

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Google's Pending Algorithm Update to Penalize Over-Optimized Content

Hubspot

Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land.

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How to Survive Google's Pending Panda Update

Hubspot

It appears the Google search spam team has a busy year planned. That way, you can ensure you're caught up to date, and decrease the chances this pending algorithm update will hit you where it hurts. (In Since the first Panda update, a lot of people have tried to figure out what marketing practices the updates affect.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. Being a Debbie Downer can come in handy with your titles. Include Numbers.