Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 86

Paid Search Agency Ads Campaigns Cable 86

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education.

Marketing AI 108

Marketing AI Training Generation Budget Programs 108

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. So, how can marketers reach this broad and profitable segment?

59

59

Zoominfo

JANUARY 28, 2021

The NYE livestream team donned their best clothes for the night. We hired a production company, DCE Productions , to help us executive produce it. Behind the scenes, our CEO’s Chief of Staff, Jennifer Creticos, was on a walkie-talkie app helping to navigate from one segment to another. There is no tomorrow — get it done today.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Digilant

JANUARY 3, 2023

Digital marketing has evolved in the past decade, with consumers using legacy channels such as radio and cable TV less and less. Think Spotify rather than radio, Hulu rather than cable TV, and TikTok rather than Facebook. You have tested several methods to find which works best for your business.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Discover how Choozle, your strategic partner in navigating the modern media landscape can help with CTV and audio advertising. Interested in Having a Conversation?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Porch Group Media

FEBRUARY 16, 2023

CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. Many times, the apps and services are less expensive than traditional cable, so cutting ties to the expensive service tethered to your home TV is a no-brainer for those on the move. Contact us today!

FAQ 52

FAQ Advertisements Advertising Cable 52

Valasys

JANUARY 10, 2024

In this article, we talk about how an ISP such as Altafiber internet helps you create an effortless network to work with. An Introduction To Altafiber Internet Once known as Cincinnati Bell, Altafiber internet is often termed one of the best fiber internet providers in the US. What is the IoT? Want to sign up?

Lock-In 40

Lock-In Cable Bandwidth Pricing 40

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Cable companies have been offering expensive, bloated bundles that included a slew of channels many of their customers didn’t need or want for decades. Take, for example, HBO.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Contently

MARCH 9, 2020

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. It’s long been known that novelty helps us learn more effectively. But we didn’t know why until 15 years ago.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Porch Group Media

DECEMBER 1, 2022

We have cable and we have all the streaming services you could possibly have, and we watch both of them, right? This helps make the best decision as far as you can decide how much of your marketing budget that’s already in budget today, right? I think that it’s growing every year. My household has both.

First-Mover Advantage 52

First-Mover Advantage Cable Marketing Budget Trends 52

Salesforce Marketing Cloud

OCTOBER 19, 2022

I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. It was gratifying to help customers, and my colleagues, solve their technical issues. Discover your unique skill set 3. Salesforce Consultant Career Path.

Consulting 98

Consulting Peer-to-peer Work Management Cable 98

Biznology

SEPTEMBER 11, 2017

Build and lead a prosperous, people-first planet that includes everyone, and helps everyone switch from decline and growing weaknesses so they can join you in the lead. Instead of a few winners-eat-everything dystopia, billions of people and thousands of companies can help lead a successful digital Earth with you as the leader.

Cable 169

Cable Class Mobile Advertising Amazon 169

Zoominfo

JANUARY 28, 2021

The NYE livestream team donned their best clothes for the night. We hired a production company, DCE Productions , to help us executive produce it. Behind the scenes, our CEO’s Chief of Staff, Jennifer Creticos, was on a walkie-talkie app helping to navigate from one segment to another. There is no tomorrow — get it done today.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Customer Experience Matrix

DECEMBER 1, 2017

It’s not my favorite exercise: the best prediction is always that things will continue as they are, but what’s really interesting is change – and significant change is inherently unpredictable. See Martin Gurri’s The Revolt of the Public for by far the best explanation I’ve seen of how the Internet affects politics.) Bosh, I say.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. Actually, there’s an incredibly strong argument to be made that those of us here now are alive at the best time in history. …or half full? People are living longer—and not just longer, but healthier as well.

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Choozle

JANUARY 7, 2022

Help your customers answer these questions accurately by positioning yourself not only as a provider of goods and services but an educator and hub of discussion for the industry. The boom in popularity is not just a fad; this tactic brings the best of both worlds while adhering to the growing trend of streaming TV content.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Strategic-IC

JUNE 4, 2018

Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy. An inbound approach is designed to be relevant rather than interruptive, working across digital channels, at every stage of the funnel, to help you attract, convert, close and delight your best-fit buyers.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Digilant

AUGUST 30, 2023

Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. Stay Flexible and Tuned in to Trending Moments As the NFL season approaches, one of the best tools advertisers can incorporate is to stay flexible and ready for whatever may come their way.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Digilant

FEBRUARY 28, 2023

Thinking of these hand in hand will help to resolve any lingering inefficiencies in processes and serve as the starting point to create a new strategy that will produce more impact with fewer resources. Connect with our team at Digilant for more insight on building the best advertising strategy that meets your brand’s specific goals.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. The following are some of the best ways to get started: 1. spending more time on mobile than ever before.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. The following are some of the best ways to get started: 1. spending more time on mobile than ever before.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MARCH 28, 2023

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. Here are five ways to best maximize ad opportunities as CTV takes center stage. While this is helpful in general, it also provides peace of mind in the fast-paced environment we work and live in. Stay tuned for more.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. And generating leads helps you build an email list of the most engaged customers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Porch Group Media

SEPTEMBER 6, 2022

With over 30 years of product, marketing, and leadership experience, Michelle has developed an in-depth knowledge of product strategy and development, operational efficiency management, omnichannel campaign execution, first-party marketing solutions, and audience development best practices including sourcing, privacy, availability, and reliability.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Digilant

MARCH 28, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. The following guidelines can help you set effective video advertising strategies in motion and ensure you appeal to audiences that are adopting advanced TV.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 4, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. The following guidelines can help you set effective video advertising strategies in motion and ensure you appeal to audiences that are adopting advanced TV.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

FMG Suite

AUGUST 12, 2020

Incorporating a podcast into your marketing strategy can help you: Easily connect with new prospects. It helps to create an ideal audience persona. However, it’s best to keep any podcast for financial advisors between 15 minutes and one hour. USB cables can plug directly into your computer, making for easy set-up.

Cable 52

Cable Planning FAQ Distribution 52

ClickZ

JANUARY 21, 2021

30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. AR apps are great technological advancements that can help retailers reduce the hassle of returns and regrets. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Digilant

SEPTEMBER 13, 2022

Cable television has been swapped for streaming services, radio has lost popularity to digital audio, and as more people get outside, they are more likely to interact with OOH advertising. The data you collect in responses will drive your budget allocation and ultimately help you maximize ROI. Don’t get bogged down by brand sentiment.

ROI 52

ROI Allocation Marketing Strategy Marketing & Strategy 52

Hubspot

JULY 18, 2019

So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. This type of solution exists … it’s called an integration. Why use integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Crimson Marketing

AUGUST 19, 2014

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology. Lattice helps companies win more customers by applying sophisticated data science in a suite of easy to use Cloud applications.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Aberdeen

DECEMBER 3, 2020

While data remains a key enabler helping firms tailor their activities when engaging their current and potential clients, the use of data is associated with workflows. Salesforce with Einstein, Adobe with Sensei). AI Fueled Workflow Management Driving CX Excellence. Workflow management resonates with the evolution of CX programs. What’s Next?

Acquisitions 52

Acquisitions Enterprise Management Cable Marketing Management 52

Sprout Social

OCTOBER 27, 2022

Help guides? We're sorry for any interruption of services that your power company caused and we are happy to help where we may. — Mediacom Cable (@MediacomCable) December 21, 2020. I emailed Customer Help and waited, but no response. Can you help? What does it mean to have exceptional customer service?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

ClickZ

APRIL 19, 2021

With the help of digital asset management (DAM) technology, they launched their new campaign in just two weeks. We had clients say that we were not only the first to support them, but we had the best execution and the best offering that came with great documents to help them get onboarded.” Says Utsch.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93