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MAY 5, 2016

Here's our breakdown of the best posts on content marketing from the last 30 days. . Jason Miller of LinkedIn asked 7 of my favorites, including Michael Brenner and Ann Handley. See his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. In this post: Facebook Video Ads.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

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JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Demand Gen Blogs to Study. Demand Gen Conferences to Attend. SiriusDecisions Summit.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

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JULY 10, 2018

A great resource for all types of marketing campaigns, Marketo specifically speaks to demand gen teams by demonstrating how social interactions can be used to create buzz and generate awareness around a product. Part of LinkedIn Learning, Lynda.com offers a number of massive open online courses (MOOC) on digital marketing.

Training 48

Training Demand Demand Generation Agencies Planning 48

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APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Common tool used: Salesforce. . . #6:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

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FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Specifically, a central hub of data stored in a marketing automation tool like Google Analytics 360 Suite , Agile CRM or Marketo : . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

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DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. more likely to use social listening tools to time their messages just right.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62