Sales 2.0 Strategies: Demand Gen Lessons From the iPhone
Smashmouth Marketing
JULY 1, 2010
Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. Got a content-rich, informative website?
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