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Building Product Marketing Icons – Old vs. New

Navigate the Channel

At a time when marketers obsess over the virtues of targeting, “likes,” dashboards, platforms of all kinds for social-media-monitoring schemes, Mr. Jobs kept it simple: tell the story of how an amazing product can change your life in the best environment possible. According to published reports, Apple’s media spend was estimated at $1.8

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. On LinkedIn, he talks of churning good quality content. Why should you follow him?

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

This is an ideal method for generating backlinks and creating buzz about your paper. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? What’s has worked best for you?

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Your Complete Guide to Marketing a Commercial Construction Company Online

Navigate the Channel

Marketing for commercial construction is actually quite similar to advertising in a magazine or putting an ad in the phone book. It is essentially a sales tool and an informational guide, all rolled into one. The only difference now is the internet is involved. This cannot be replicated by a Facebook page or other social media profile.

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Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. So do your best to make them an easy read. We do so to generate valuable buzz and inbound links. At least for now, a balanced approach to marketing is probably your best bet. Social media.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. However, as Krol’s article shows, the telephone shouldn’t stand alone.