Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Velocity Partners
SEPTEMBER 20, 2023
Every buzzword starts out with the best of intentions. And then the buzz effect sets in. That’s the buzz effect. If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen?
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