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How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100
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Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

Gather Buyer Personas and Data. While B2B buyers across industries share some similarities, it is critical to get to know the client’s specific buyers at a granular level to ensure content and other online marketing efforts are hitting the mark. Some of the buyer persona data shared included: Existing Buying Process.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Use Ideal Customer Profiles to define your best-fit buyers An Ideal Customer Profile (ICP) simply defines who is your best-fit customers (i.e.,

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Then there have been controversies around social, particularly with Facebook and Twitter. First-party data is especially important for strategically defining buyer personas and converting audiences.

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. You also get to understand their abilities and properly map them to your buyers’ needs. Develop Sales Rep-Influenced Content.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Use Ideal Customer Profiles to define your best-fit buyers. An Ideal Customer Profile (ICP) simply defines who are your best-fit customers (i.e.,