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Tomorrow People
FEBRUARY 8, 2022
What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.
Tomorrow People
JULY 19, 2022
According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success.
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Tomorrow People
NOVEMBER 16, 2018
Besides this, you’ll need to spend some time thinking about how the prospect business aligns with your product or service, then create offers that fit. And because our marketing strategy is based around personas, we can segment our campaigns according to behavior, demographics and even typical customer challenges.
Tomorrow People
SEPTEMBER 27, 2012
True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness. Long live segmentation. Segment into groups dependent upon buying behaviour, demographic, response history and stage in the buying process. Follow best practice.
Tomorrow People
MARCH 5, 2012
Often, this entails some form of information or product trial intended to help solve the visitor's problem. Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. Effort Versus Results. Build Loyalty by Listening and Responding.
Tomorrow People
SEPTEMBER 27, 2022
A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Bringing a product to market carries significant risk. Another thing you should consider is product-market fit. Analyse your market.
Tomorrow People
SEPTEMBER 27, 2022
A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Bringing a product to market carries significant risk. Another thing you should consider is product-market fit. How unique is their messaging?
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