best 
The Point
MAY 19, 2020
Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time.
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.
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The Point
SEPTEMBER 17, 2014
Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. Design, build and launch separate email tracks for (4) unique buying personas.
The Point
MAY 18, 2011
Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? of the best-seller, “ Create the Business Breakthrough You Want.&#. (HS) Most messaging created by marketing falls into the company, solution, and product categories.
The Point
MARCH 29, 2017
Inbound marketing doesn’t work, or at best is grossly inefficient. Heck, you can pick up the phone and buy hundreds of leads on a Cost Per Lead basis. No segmentation. But I’d like to offer a different interpretation. Maybe demand generation isn’t broken. Maybe companies are just really bad at it. No mid-stage nurture.
The Point
OCTOBER 29, 2014
Who is most likely to buy? Modern marketers don’t have to guess which of their leads are best. The second is “selling more to your current customers” – companies with many products to sell, but unsure which of their customers are the best targets for specific products. What else can I sell to my current customers?
The Point
JANUARY 30, 2018
In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. But a “brand” for a much smaller company is immaterial, I would argue.
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