The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. The Customer Buying Cycle Framework.
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