Onalytica B2B

SEPTEMBER 12, 2017

Undoubtedly the best way to approach influencer marketing is to actually use both options. Once you have used this combined method to identify your influencers, much like all marketing, it is very important to segment these into specific personas in order to approach and deal with them in the most effective way.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Segment, strategise and THEN engage. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

JULY 16, 2018

Fairness – We care about what the other guy gets and want to be sure we are getting the best deal. Demonstrate / promote your product. Some of the ways video can help you do this are: Broadcasting – one to many videos, profiling your product. Creativity is very much a subtractive process, removing that assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129