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LeadSloth
OCTOBER 26, 2010
As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. Use Drip Marketing Based on Triggers.
LeadSloth
NOVEMBER 16, 2010
Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Database Segmentation. Segmentation came up several times. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage.
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LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
APRIL 15, 2010
How do you to segment your audience? If you sell multiple products, cross-selling may work for you. Segmentation. If someone is interested in product A, don’t send info on product B, unless products A and B are similar or at least complementary. Which content is available for nurturing?
LeadSloth
JANUARY 12, 2010
Scott Mersy , VP Marketing and Products, Genius.com. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? The Contributors. Erik Bower , Co-founder, Marketbright. Kristin Hambelton, Sr.
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