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KoMarketing Associates

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Facebook is usually faster to update than a website, making it an easy way to notify customers about office closures, product announcements, or other news they may be interested in. All our copiers come with a 10-year guarantee and are the best for businesses who are looking for reliability, ease-of-use, and affordable copies, consistently.

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A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

This blog post will specifically explore retargeting as a tactical initiative for B2B marketers, including background, myths and misconceptions, and best practices. As a marketer, you would present the ads to an audience you know is interested in your product. they get distracted, get busy etc), they do not buy anything.

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2 Lessons Marketers Can Learn From Star Wars

KoMarketing Associates

Maybe the random food violence was your idea, or you were simply following orders from a boss who thought the best way to land on a solid strategy was to try a little of everything. After a software release, product launch, or marketing promotion goes unnoticed, the sentiment around the office may be disastrous.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketing automation software is used in many modern marketing processes, including lead generation, segmentation, lead nurturing and lead scoring, relationship marketing, cross-sell and up-sell, customer retention, social marketing, and marketing ROI measurement. and increase sales productivity by an average of 4%. Absolutely.

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Marketing with Video Content in the Digital Age [Interview]

KoMarketing Associates

Is the format going to be counter-productive or not matter at all? Video completion rates can be interesting, but ultimately the best KPI is sales.”. Often marketers get too caught up performance metrics like click-through rates. Most people use multiple devices, looking at many different screens and channels.

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10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

It’s one of the best ways to improve your marketing. Let’s say you’ve just launched a test product, and you’ve got a brand new landing page to test. But if being able to run more tests means you’ll be able to make the page work before your boss pulls the pull on the test product, then maybe 80 percent confidence will do.

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How to Leverage New Technology in B2B Marketing

KoMarketing Associates

Snapchat might not be the best place to find a B2B lead), but they still want to be just as relevant and in front of their buyers. As technology evolves, companies need to pay attention to how their industry is developing and should figure out how to best use the new and existing options they now have available.