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Crimson Marketing
APRIL 14, 2015
How can we best acquire new customers? What new products should we develop? Which customers are most likely to buy and which are at risk to defect? ” The following checklist will help you determine your maturity level and proficiency incorporating metrics and analytics best practices: Source: MarketingProfs.
Crimson Marketing
NOVEMBER 18, 2013
Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. “Every piece of content you create presents an opportunity to make meaningful contact with your target buyers and to get them to move through their buying journey.
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Crimson Marketing
AUGUST 4, 2015
They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. However, targetability requires data. What size is the company?
Crimson Marketing
DECEMBER 12, 2014
By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Through the use of marketing technology and software marketers using email marketing can determine which elements will best convert into sales.
Crimson Marketing
APRIL 29, 2013
Your product might become one ingredient of a full course solution meal. My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.
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