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Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. Continuing with this analogy, the best way to elicit the latter response is to determine, before speaking, who you’re addressing, and why they would care to give you their time. Segment by Persona.  ?The Segment by Geography  ?Each

How to Make Audience Segmentation Truly Personal

Act-On

When this is done on a group level it is called segmentation. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. Companies who use segmentation say it increases conversion rates by up to 30%. Those are good things.

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

The answer to these email marketing woes is segmentation and personalization. In fact, companies who use segmentation say it increases conversion rates by up to 30%. Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient.

The 2016 Complete Guide to List Segmentation

Vertical Response

When it comes to email marketing, list segmentation is the best tool for dissecting your consumer base. 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates. Understanding List Segmentation. Advantages of Segmentation. Planning a new product launch?

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Jump-start your content marketing through better market segmentation

Biznology

Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place? 

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. Every marketer at this point will tell you that you have to ‘nurture’ the account that shows the best firmographic characteristics via marketing campaigns to test for need and interest. Now Acme Inc. Bingo! Or Or is it?

The 24 Best Interactive Websites of 2015

Visually

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. The New York Times: Is It Better to Rent or Buy?

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

Hubspot

With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. Segmentation allows you to offer the right perks and incentives to the right customers, so they feel the same way online as you do at your favorite brick and mortar store. Send them a sample of the product and ask them what they think.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today. Traditional segmenting strategies generally focus on four traits: Geographic: Where are they? Urban Elders.

The Advantages of Segmenting Your Email Lists

Vertical Response

Luckily, there are ways to minimize your loss, and one of the best ways to keep unsubscribes at a minimum is to use list segmentation. Why Segment? If you know your customers in one region have a preference for some products or services over others, you can target those groups with special offers for the things they most likely want. Tips for Better List Segmentation.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. HOW DO I MARKET TO SEGMENTS?

How To Convince Your Boss to Buy Marketing Automation

Fearless Competitor

Frankly, far too many companies are buying marketing automation and simply using it to send email campaigns. In fact, Focus Research said that marketing automation has seen the fastest growth of any CRM-related segment in 5 years. Making it easy for them to pitch will increase your chances that the C-levels will buy-in to the idea of marketing automation. Thanks, Lauren.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. In response to the audit and in line with Spear’s recommendations, the firm was subsequently hired to: • Revamp existing email and landing page creative based on e-marketing best practices.

Turn B2B Buying Into a Social Experience

Tony Zambito

  In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    These days are certainly the best of times and could be the worst of times.  funny thing is also happening along the way to this transformation in B2B Buying.  Image via Wikipedia.   That is, until now. 

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas

Tony Zambito

Making it difficult to move beyond market and role-based segmentation. The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant. And, B2B CMOs need to get the buy-in on all levels. by Matt Brooks. Strengthening The Common View Of Customers.

7 lead segmentations to beautify your lead nurture program

B2B Lead Blog

Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. The same is true for your nurture – take the time to build great segments and see the sales flower. lead targeting and segmentation ideas to get you started on a beautiful program. 1. Don’t limit segmentation to the basics. Past buying behavior is a great place to start. 6.

7 lead segmentations to beautify your lead nurture program

B2B Lead Blog

Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. The same is true for your nurture – take the time to build great segments and see the sales flower. lead targeting and segmentation ideas to get you started on a beautiful program. 1. Don’t limit segmentation to the basics. Past buying behavior is a great place to start. 6.

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). Armed with this information, you can design marketing messages highly relevant to that audience segment. You might even roll out products and services more in line with that group’s preferences.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation Blog

Tweet Editor’s Note: Buy, build or both? Today, she explores the downsides of list buying. You pick it up to hear: “Hi, this is Ima Teleprospector calling from Irrelevant Company, and I wanted to find out when you might be purchasing Irrelevant’s Products.”. They treat email like direct mail, where you: Buy a list. It’s the start of a three-part series.

List 68

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. The variety of users within this segment is reflected by the differences among the leaders.

B2B Product Marketing Tips in the Age of the Customer

Kapost

Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. Insights from World-Class Product Marketers. Product Marketing Is Content Marketing. of Product Marketing & Inbound, Kahuna.

Aging 27

Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss

Marketing Action

They held a three-part Act-On conversation which covered the obstacles to buying technology; common mistakes in buying technology; and best practices in buying technology. So David, tell us: How best can we make this purchasing decision? How best can they define their process so they can actually judge a system better? Determine your business goals.

Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt

CMO Essentials

The one struggle that sets me off as soon as I hear it in a top-funnel context, though, is when marketers complain that “there aren’t enough people interested in our product…”. Give me a second to regain my composure – just thinking about that statement always seems to get me fired up… Let me be clear, there is a time and a place for product, but it is not at the top of the funnel.

What to Look at When Segmenting Your Audience for Sponsored Content

Hubspot

Creating Segments of Readers. These lists can then be used to power segmented marketing, serving readers with content that’s most appropriate for them on your website and in your emails. This is all great in theory, but without the right forms, tracking system, and know-how, segmentation becomes a lot more difficult. Did They Attend Any Events or Purchase a Digital Product?

7 Hot Apps That Will Skyrocket Your Productivity at Work

Hubspot

Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 2) Pocket. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh? Life Graphy presents users with a totally unique approach to the average productivity app concept.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

At the end of each email, after the salesperson has detailed all the boilerplate reasons why their product/service is awesome, many conclude with some variation of the following statement: “If you are not the right person for me to be working with at your organization, please provide me with the contact information of the person who is.” Selling is hard, tireless work. Or Google.

Target 123

Content Marketing and Your Buying Cycle

Biznology

Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments. But one important way you may not have thought about segmenting your audience is by where they are in the buying cycle. His or her next step is evaluating the best of the options. Photo credit: Shannon Paul. Detective. Judge.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. This technology enables marketers to track on-site and off-site content engagement metrics with infinite levels of tagging for detailed, segmented Dark Funnel reporting.

Personalization 3.0: Turning Your Website into Your Best Salesperson

CMO Essentials

The more relevant you can make your communications with your customers and prospects, the more likely you’ll get them to take your desired actions (buy, sign up, download, call, etc.). You need to understand what motivates them, so you can take your best guess at what’s relevant to them. This type of segmentation is core to marketing, not to mention personalization. Relevance.

Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

Omnichannel simply means that your brand is capable of selling absolutely anywhere the consumer is willing to buy. An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Make sure all product pages have proper meta-data and page titles. The Rise of Omnichannel.

4 Ways a Longer Consumer Buying Cycle Can Work FOR You

Modern B2B Marketing

Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate. Here are 4 ways to use a longer buying cycle to your marketing advantage: 1) Score Your Buyers. Intrigued? That’s why marketers need access to the analytics that matter.

4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

They can sort their lists, segment criteria but what’s most important? Timing. I ’m here today to argue that timing is more than finding the best day of the week or the time of the day to pick up the phone. You could be the best salesperson in the world with the best product in the universe, but if your customer is not ready to buy, then your phone call will fall on deaf ears.

Drip Marketing 101: Benefits and Best Practices

Marketing Action

This kind of timed-release marketing is great for products and services with a long selling cycle, but it can also be used for upsell and cross-selling and developing customer loyalty – no matter what industry you’re in. Do you have a persona outlined for this audience segment? High-ticket products or complex services are prime candidates for nurturing campaigns. Too late?

5 Social Selling Best Practices that Deliver Dramatic Results

Marketing Action

Features like Pinterest’s new buy button are pushing things further along every day. Even the best of us. To help all of us be more effective at social selling (which has been proven to work, by the way), here are five social selling best practices, along with some of the most common mistakes. 1. Still trying to figure out social media? You’re not alone. But what about B2B?

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

Frequent best-of honoree Kristi Hines defines bounce rate, explains why it may be a problem in at least instances (e.g., if your goal is just to get visitors to call an 800 number to learn more—not to have them browse your site), how to determine bounce rate by page, and what steps to take to reduce bounce rate and make your site “stickier.” Fortunately, there is help. Brilliant.

27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? Alright, now that you're undoubtedly on board with list segmentation, you're probably asking yourself how you should slice and dice your own list. 27 Smart Ways to Segment Your Email List.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

How to Convert Raw Leads into Best Friends Forever

Modern B2B Marketing

Or even better, let’s get them applauding for our products… Why settle for buyers when you could have best friends? Here are my three secrets to help you form and deepen relationships online, effectively converting raw leads into your new best friends. 1. We go to Home Depot to because they can offer so many products in one place, and because we trust their selections.

VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. This reflects both greater market interest and, perhaps even more important, expansion of the product to connect directly with ad buying platforms. The company has grown rapidly in recent years.