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WriteSpark

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Better Targeting of IT Buyers with New Content Marketing Insights

WriteSpark

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Globally Relevant Content. Deep Dive" Technical Content.

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Better Targeting of IT Buyers with New Content Marketing Insights

WriteSpark

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Globally Relevant Content. Deep Dive" Technical Content.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Documentation or product development groups. Maintains a high-level, marketing knowledge   of technologies and products, focusing in-depth as needed. Maintains an in-depth product knowledge with a highly technical focus. If you are writing a document to help a customer use your product, you need a technical writer.