Buy, Product and Purchase - B2B Marketing Zone

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

JANUARY 26, 2016

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and. Clearly, we need to do better.” – Erika Goldwater. “If

Peer-to-peer

Peer-to-peer B2B Marketing Trends Sales Qualified Leads

Measuring the Immeasurable

Paul Gillin

SEPTEMBER 15, 2011

Most experts I’ve spoken to on this topic say that sentiment analysis tools are at best 70% accurate. I have yet to see a tool that can correlate influence with purchases or donations with any degree of certainty. What’s more, the larger the purchase, the greater their influence tends to be. TopazPartners.com.

Analysis

Analysis PR Correlation Advertising Agencies

B2B Marketing Zone

Paul Gillin

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Measuring the Immeasurable

Webinars

Stay Connected