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Crimson Marketing
DECEMBER 16, 2013
Whether it is how, when or where they buy. Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Here we explore 3 ways the B2B buying market will change in the coming year. Vendors will need to integrate seamlessly with these online buying systems.
Crimson Marketing
OCTOBER 24, 2013
” Content Is About Stories, Not Products. Your company needs to start telling stories about your products or services that “focus on the human needs of your audience.” ” Forget about your actual products, and focus on the real people who benefit from them. ” No One Needs Your Product Or Service. .”
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Crimson Marketing
FEBRUARY 3, 2015
“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Marketing Technology Podcasts'
Crimson Marketing
APRIL 21, 2015
This unprecedented data explosion is increasingly changing the way that people buy. For instance, you can study the co-occurrence of multiple buyer behaviors from past purchases in order to determine what causality may exist. Do big data marketing analytics really work? . Try googling the words “Big Data.”
Crimson Marketing
APRIL 14, 2015
A couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. How can we best acquire new customers? What new products should we develop? Which customers are most likely to buy and which are at risk to defect? Image: Courtesy of Family Song.
Crimson Marketing
APRIL 23, 2015
Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . Why is Data on Buying Intent the Key? .” Only 39% of #B2B marketers see conversion rates increase from buyer personas – why? Click To Tweet.
Crimson Marketing
MAY 23, 2013
Who buys it? 7: Spur People to Talk About and Purchase Your Products. Honesty is the best way to build relationships of any kind. The best way to do this is to create and give value. 11: Begin With Email to Launch Your New Product on Facebook. 11: Begin With Email to Launch Your New Product on Facebook.
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