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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Imagine a known prospect visiting your product page but not performing the desired action. Ask for feedback.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

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An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” So, where do you start?

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The Medium is the Message: Best Practices Guide to SMS Marketing

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Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). For example, say you provide B2B products and services. Any brand can use SMS as a direct relationship building channel.

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10 Simple SEO Basics for Better Rankings

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More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. That’s why you want to write a strong page title and meta description. Here’s what you should think about instead.

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5 Best Practices for Setting Up Email Nurturing Campaigns

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To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. Nurture campaign best practices: Start slow The most basic way to handle leads is to treat them all equally.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing.

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How to Align Sales and Marketing on Strategy

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Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. And your sales and marketing team should consider your buyer personas their best imaginary friends. Get in step around key strategic elements first. Enter lead scoring.